Online
Our cross-channel approach covers all devices and page types onsite as well as the most relevant communication channels offsite such as social media and influencers.
Brand Relations & Retail Media
ABOUT YOU Brand Relations & Retail Media is connecting brands with our attractive target group and offers the integration of native advertising opportunities for external partners. Fashion brands can develop unique 360° multi channel campaigns together with our Brand Relations & Retail Media team and benefit from our various audience touchpoints. All of our marketing partners are natively integrated into the ABOUT YOU shop concept – no matter your assortment, messaging and targets, we find the best solution for your marketing goals. We support you throughout the whole marketing process from tailor-made consulting in the beginning to detailed reporting at the end of the campaign period.
Offline
Profit from every single touchpoint with the ABOUT YOU audience – no matter what moment of interaction. Get closer to your customers via TV campaigns, popular events or in-pack-samplings.
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>2.9 billionpage impressions per month
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>27 millionunique active users per month
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>1000influencer cooperations per month
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>75%mobile share
Want to learn more about our Brand Relations & Retail Media?
Latest news
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Welcome to the ABOUT YOU Re-Fashion Week 2021: Live production at Kraftwerk BerlinRead more
AYFW 2021 as a live production with a circular approachABOUT YOU produces spectacular ABOUT YOU show as well as nine innovative brand shows of well-known high-street brands at Kraftwerk BerlinHeidi Klum and Lena Gercke as special guests of AYFW 2021Fashion fans can expect a unique brand experienceAll fashion show films available on YouTube and www.aboutyou-fashionweek.de […]
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ABOUT YOU x MERO: ABOUT YOU launcht Capsule Collection mit Rapper MERO zum Album Release “Seele”Read more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.“ABOUT YOU x MERO” – unter diesem Namen präsentieren ABOUT YOU und Rapper MERO, einer der erfolgreichsten Künstler Deutschlands, ihre gemeinsame Capsule Collection […]
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It’s ABOUT YOU: Lena Gercke – Eine Doku, so privat wie noch wie.Read more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.ABOUT YOU baut seine Media House Aktivitäten aus: gemeinsam mit Saltwalter Films produziert die Inhouse-Produktion ABOUT YOU Productions eine exklusive Dokumentation über das […]