Digital Marketing Manager EDITED (all genders)

EDITED has established itself as a well-known international fashion brand that stands out with a detailed design language, extraordinary capsule collections and high-quality basics. Our international creative team in Berlin designs trend focused collections and exclusive styles with a premium feel.

The position is a fixed-term role to cover parental leave.

• Holistic planning and implementation of our paid digital campaigns (brand and performance) including our Newsletter campaigns
• Execution of the performance marketing strategy & goals in alignment with the team lead marketing
• Planning, implementation, optimization and reporting of online campaigns across several tools and platforms (Google Ads, Meta Ads, Retargeting, etc.)
• Planning, implementation, optimization and reporting of our Newsletter campaigns in collaboration with graphic design, using Mailchimp
• Defining and creating materials for digital campaigns and promotions in alignment with the graphic designers
• Implementing A/B testing and researching on new ways of maximizing conversions and impact of our campaigns
• Organizational tasks such as budget and time planning, marketing calendar update, invoice control and KPI achievement

• A minimum of 3 years of experience in performance marketing are required for this role
• Strong understanding of performance marketing, KPIs and conversion optimisation
• You have proven experience in implementing campaigns for specific channels: Google Ads & Meta Ads (SEA & Paid Social)
• Experience in email marketing within an e-commerce environment is highly desirable
• Knowledge of META and Google business & Analytics tools, as well as CRM interfaces (Emarsys, Mailjet, etc.)
• Communication skills and a strong hands-on mentality
• Quick perception, high motivation as well as analytical thinking
• Very good knowledge of MS Office

Nice to have

• Knowledge of specific tools (Smartly, Adobe Photoshop, etc.)