Full-timeStart: immediately

Lead Product Marketing (all genders)

SCAYLE

Hybrid | Hamburg, Germany | Executives

Jobs
Lead Product Marketing (all genders) – Hamburg, Germany

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About SCAYLE

SCAYLE stands for innovation, international collaboration, and a strong focus on data. We believe that stepping outside of our comfort zone and making bold decisions is key to growing both professionally and personally. Instead of seeing problems as obstacles, we approach them as opportunities to find better solutions. We work in an environment that encourages flexibility, creativity, and continuous development. What drives us is the shared motivation to make an impact and actively shape the future of eCommerce.

About SCAYLE

What To Expect

Develop go-to-market strategy for enterprise and B2B audiences
Craft clear, compelling messaging, positioning, and product narrative that differentiates products and features by understanding customer needs, product roadmap, market trends, and competitive forces
Produce sales enablement materials, case studies, playbooks, and pitch decks to drive adoption
Launch and optimize market programs by aligning Product, Marketing, Sales, and Support, defining target segments, key messaging, and distribution plans
Build business cases for marketing initiatives, define KPIs, set targets, and collaborate with Finance and Data teams to track metrics like LTV and CAC and report impact weekly, quarterly, and annually
Support annual marketing planning, track progress against objectives and generate ideas to close gaps and scale growth
Analyze market trends, competition, and customer data to optimize GTM strategies

Who You Are

Minimum 6 years in product marketing, marketing, or product roles, ideally in B2B SaaS
Strong understanding of enterprise customers and complex sales cycles
Proven experience developing messaging, positioning, and enablement materials
Ability to translate technical features into business outcomes
Analytical mindset and data-driven decision making
Excellent communication skills with strong attention to detail
Self-starter with hands-on mentality in fast-moving, high-growth environments

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A Place Where You Can Be You

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are. Different backgrounds and perspectives make us stronger and shape our culture in ways that matter. What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.