Full-timeStart: immediately

Marketing Manager - App Marketing (all genders)

ABOUT YOU SE & Co. KG

Hybrid | Hamburg, Germany | Experienced

Jobs
Marketing Manager - App Marketing (all genders) – Hamburg, Germany

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About our Marketing Department

We create the ideas, formats, and platforms that shape how ABOUT YOU is seen and experienced, from large-scale events to digital formats that make our brand tangible and relevant.
Our performance teams make sure those ideas reach the right people. By connecting creativity with data and technology, we ensure our campaigns are not just seen, but understood and continuously improved.
And the scale is real: we're active in 26 countries, reaching more than 300 million people. We do it all with a team of fewer than 100. Everyone owns their work – and sees the impact of it.

Get to know the department and teams Your Team

What To Expect

Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
Manage budgets, forecast performance, and scale campaigns to maximize results
Run analyses, A/B tests, and experiments to drive continuous optimization
Track industry trends and identify growth opportunities with strategic initiatives
Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
Mentor junior team members and share best practices

Who You Are

Degree in business administration or related field (e.g., media management, e-commerce)
1.5+ years of experience in app marketing, ideally in a fast-paced environment
Strong analytical skills with ability to interpret data and derive actionable insights
Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
Excellent English skills, both written and spoken

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A Place Where You Can Be You

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are. Different backgrounds and perspectives make us stronger and shape our culture in ways that matter. What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.