(Junior) App Marketing Manager (m/f/d)

  • Contract Type: Career starters
  • Start Date: from now on
  • Location: Hamburg

All about creating an effective brand image. 

Our Performance Marketing team is responsible for all marketing campaigns – online and offline. For us it is all about making fast yet high-quality decisions. To recognize market tendencies early on, we work data and KPI driven and analyze the market precisely. We develop innovative performance marketing strategies of the future to already be at a point today our competitors will be at tomorrow.

As (Junior) App Marketing Manager (m/f/d) you directly work with Caroline, Channel Lead App Marketing, benefit from extensive expert knowledge and immediately take over responsibility contributing  significantly to the growth of the ABOUT YOU app. Next to independently managing  App Install campaigns, e.g. via Google App Campaigns, Facebook and Instagram, Apple Search Ads or Programmatic Advertising, you will be in charge of your own projects like continuously optimising advertising media and further improving our App Tracking and Attribution setup. Moreover you conceptualise and execute tests to improve our App Store and Play Store presences and support developing the Marketing strategy of the ABOUT YOU app.


  • Development of new, data-driven and scalable Marketing measures to further grow the ABOUT YOU app

  • Analysis of Marketing measures and app usage to improve campaign performance as well increase app retention
  • Planning, implementation and execution of App Marketing campaigns, e.g. via Paid Social (Facebook, Instagram, Snapchat and more), Google App Campaigns, Apple Search Ads and Programmatic Advertising
  • User acquisition campaign management towards Performance KPIs
  • Continuous optimisation of advertising media as well our Play Store and App Store assets together with our design team
  • Definition and monitoring of all relevant campaign metrics and the overall ABOUT YOU app figures


  • University degree above average in business management, information technologies, business psychology or related fields at a top university

  • Experience in a leading App or ecommerce company or in the (App) marketing industry in general is a plus
  • Very good analytical skills and distinctive understanding of numbers
  • Quick perception and structured working methods
  • Interest in and understanding of Marketing Technology, specifically App Tracking and Attribution
  • Fluent in English


  • Hybrid working

  • Fresh fruit every day

  • Sports courses

  • Exclusive employee discounts

  • Free drinks

  • Language courses

  • Company parties

  • Help in the relocation process

  • Subsidized HVV ProfiTicket

  • State-of-the-art technology

  • Central Location

  • Flexible Working Hours

  • Company pension

  • Professional training

  • Dog-friendly office

  • AY Academy

  • Feedback Culture

Because of our strong growth, new challenges possibilities arise all along to further develop oneself the company. Our team consists of people from different areas of expertise – fashion, marketing, business tech – we are driven united by our passion. We motivate support each other, we share our know-how we are open towards different opinions new ideas.

We are looking forward to receiving your application – preferably via our online application portal! Thus we can ensure a faster process for you is very easy to upload your application documents. :-)

HR Contact

Apply now

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