Lead Marketing Intelligence & Technology SCAYLE (m/f/d)

  • Contract Type: Experienced
  • Start Date: Immediately
  • Location: Hamburg
SCAYLE is the B2B division of ABOUT YOU Holding SE and comprises a three-part service portfolio: Commerce Technology, Online Marketing and Commerce Operations. The SCAYLE Commerce Engine provides brand manufacturers and retailers with the components to scale their digital D2C business. Its customers include around 100 online shops in 26 European countries, including leading brands such as Marc O’Polo, Depot, The Founded and Tom Tailor. SCAYLE employs 400 people in Hamburg. The managing directors are Tarek Müller, Sebastian Betz and Hannes Wiese.

We are currently looking for a Lead Marketing Intelligence & Technology SCAYLE (m/f/d) to own the analytics, tracking and marketing tech topics for SCAYLE. You will work with the stakeholders including external clients to define their requirements and the roadmap of the team.


  • Own the topics data analytics, marketing steering logics, tracking and marketing technology for the SCAYLE marketing teams

  • Advice and support stakeholders when developing analytics requests and tracking concepts (metrics, dimensions) and translate requirements into technical tickets
  • Lead the data analysts and tracking specialists in the team and grow the team (incl. data engineering)
  • Integrate marketing tools and develop automated steering processes
  • Develop the roadmap of the team including the transfer of knowledge from relevant AY retail teams (esp. Marketing Analytics, Marketing Data Science, Tracking and Marketing Core Tech) to SCAYLE
  • Keep a hands-on attitude and directly operationally work on important topics, e.g., independently write complex SQL queries for Google BigQuery or define the tracking requirements for the digital marketing channels and setup testing, monitoring and alerting


  • At least 5 years of relevant job experience in Analytics within Marketing

  • Very good SQL knowledge and good Python and/or R skills
  • Technical understanding of the tracking setup (web tracking via Google Analytics, app tracking via Firebase and ideally Adjust, tag management via Google tag manager, consent management vie OneTrust) as well as experience defining tracking requirements and ideally also implementing them
  • Good project management, prioritization and communication skills when collaborating with multiple different stakeholders (from developer to performance marketer and external client)
  • Experience in leading teams of specialists (staffing, mentoring, feedback, …)


  • Hybrid working

  • Fresh fruit every day

  • Sports courses

  • Exclusive employee discounts

  • Free drinks

  • Language courses

  • Company parties

  • Subsidized HVV ProfiTicket

  • State-of-the-art technology

  • Central Location

  • Flexible Working Hours

  • Company pension

  • Professional training

  • Dog-friendly office

  • AY Academy

  • Feedback Culture

  • Job Bikes

Because of our strong growth you will have the possibility to take over responsibilities quickly and shape the future of ecommerce with us. Our team consists of people from different areas of expertise – fashion, marketing, business and tech – we are driven and united by our passion. We motivate and support each other, we share our know-how and we are open towards different opinions and new ideas.

We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents. :-)

HR Contact

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