We are currently looking for a Lead Marketing Intelligence & Technology SCAYLE (m/f/d) to own the analytics, tracking and marketing tech topics for SCAYLE. You will work with the stakeholders including external clients to define their requirements and the roadmap of the team.
Responsibilities
Own the topics data analytics, marketing steering logics, tracking and marketing technology for the SCAYLE marketing teams
- Advice and support stakeholders when developing analytics requests and tracking concepts (metrics, dimensions) and translate requirements into technical tickets
- Lead the data analysts and tracking specialists in the team and grow the team (incl. data engineering)
- Integrate marketing tools and develop automated steering processes
- Develop the roadmap of the team including the transfer of knowledge from relevant AY retail teams (esp. Marketing Analytics, Marketing Data Science, Tracking and Marketing Core Tech) to SCAYLE
- Keep a hands-on attitude and directly operationally work on important topics, e.g., independently write complex SQL queries for Google BigQuery or define the tracking requirements for the digital marketing channels and setup testing, monitoring and alerting
Requirements
At least 5 years of relevant job experience in Analytics within Marketing
- Very good SQL knowledge and good Python and/or R skills
- Technical understanding of the tracking setup (web tracking via Google Analytics, app tracking via Firebase and ideally Adjust, tag management via Google tag manager, consent management vie OneTrust) as well as experience defining tracking requirements and ideally also implementing them
- Good project management, prioritization and communication skills when collaborating with multiple different stakeholders (from developer to performance marketer and external client)
- Experience in leading teams of specialists (staffing, mentoring, feedback, …)
Benefits
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Hybrid working
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Fresh fruit every day
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Sports courses
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Exclusive employee discounts
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Free drinks
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Language courses
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Company parties
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Subsidized HVV ProfiTicket
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State-of-the-art technology
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Central Location
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Flexible Working Hours
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Company pension
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Professional training
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Dog-friendly office
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AY Academy
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Feedback Culture
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Job Bikes
We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents. :-)
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