Teaser

Product Marketing Manager SCAYLE (m/f/d)

  • Contract Type: Experienced
  • Start Date: from now on
  • Location: Hamburg
Job description

SCAYLE is the B2B division of ABOUT YOU Holding SE and comprises a three-part service portfolio: Commerce Technology, Online Marketing and Commerce Operations. The SCAYLE Commerce Engine provides brand manufacturers and retailers with the components to scale their digital D2C business. Our clientele includes approximately 100 online stores in 26 European countries, including leading brands such as Marc O’Polo, Depot, The Founded and Tom Tailor. SCAYLE employs 400 people at its Hamburg location. Managing directors are Tarek Müller, Sebastian Betz and Hannes Wiese.

As Product Marketing Manager (m/f/d) you will have the opportunity to create market-oriented product communication for one of the hottest products in the eCommerce sector as part of a dynamic marketing team. You will report to the Head of Marketing and focus on all sales phases of the customer journey. You’ll work closely with our Project Managers to roll out new features, with our Content Marketing team to create thought leadership and product content, and with our Sales team to create value-added sales enablement content.

Responsibilities

  • Design product marketing plan (short/medium term) to drive demand for SCAYLE and support bottom of funnel activities.

  • Coordinate product marketing content and materials to generate demand for SCAYLE e.g. market research, website content & case studies, etc.
  • Ongoing optimization of buyer personas and contribution to brand and product messaging
  • Creation of learning content and sales enablement materials in the form of blogs, tutorials, videos, etc.
  • Coordinate and create product-related SEO optimized website content in collaboration with content team
  • Collaborate with Product Management and Customer Success to create a customer-facing roadmap and feature updates
  • Coordinate content and materials to generate demand for SCAYLE e.g. market research, website content & case studies
  • Holistic support of projects within SCAYLE with the interfaces to Sales and Technology
  • Collaboration with content marketing in the creation of case studies
  • Planning and execution of feature launch campaigns in collaboration with the product teams

Requirements

  • Successfully completed degree in business/communication or comparable field of study.

  • 3+ years of experience in B2B SaaS product marketing, ideally with a technical background
  • Previous exposure to enterprise commerce platforms e.g. SAP Hybris/ Commerce Cloud, Salesforce, Adobe, commercetools, Spryker, Shopify of great advantage
  • Ability to develop compelling technical and commercial content in close collaboration with internal teams
  • Ability to manage multiple projects simultaneously and prioritize appropriately
  • Ability to communicate, be assertive and have a strong hands-on mentality
  • Very good command of English

Benefits

  • Fresh fruit every day

  • Sports courses

  • Exclusive employee discounts

  • Free drinks

  • Language courses

  • Company parties

  • Help in the relocation process

  • Subsidized HVV ProfiTicket

  • Central Location

  • Flexible Working Hours

  • Company pension

  • Professional training

  • Dog-friendly office

  • Remote

  • AY Academy

  • Feedback Culture

  • Job Bikes

Durch unser starkes Wachstum kannst Du bereits frühzeitig Verantwortung übernehmen und mitgestalten. Unser Team besteht aus Expert:innen verschiedenster Bereiche – uns verbindet die Leidenschaft für das, was wir tun. Wir motivieren und unterstützen uns gegenseitig, teilen unser Know-How miteinander und stehen anderen Meinungen und neuen Ideen offen gegenüber. Wir freuen uns auf Deine Bewerbung – am liebsten online über unser Bewerbungsportal. So können wir einen schnelleren Prozess gewährleisten und auch für Dich ist es ganz einfach Deine Bewerbungsunterlagen hochzuladen! :-)

HR Contact

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