ABOUT YOU and Artist Thomas Lélu Present the First Collection of the New Label Today I Did Nothing

Hamburg, May 21, 2025 – ABOUT YOU presents the first collection of the new label Today I did nothing together with the French artist Thomas Lélu. The online fashion store expands its exclusive portfolio of Celebrity Collections by ABOUT YOU with a creative collaboration that combines art and streetwear in a unique way.

The collection is inspired by the minimalist aesthetic of Thomas Lélu, known for his playful use of language and his iconic handwritten notes in blue ink. The pieces feature a clean two-tone palette of deep blue and crisp white – a direct reference to Lélu’s preferred medium: blue ballpoint pen on white paper. Each garment in the collection showcases one of the artist’s original notes. Modern cuts, unisex designs, and a minimalist look focus on the artistic text elements, giving each piece emotional and conceptual depth. Statement pieces such as hoodies and crewnecks meet casual T-shirts – comfortable and versatile.

„With Today I did nothing I wanted to create a brand whose pieces are not only worn, but also felt. The handwritten notes on each piece are small poetic gestures meant to provoke thought – quiet, honest and open to interpretation. I want the brand to appeal to creatives, art lovers and anyone who appreciates fashion with meaning. Collaborating with ABOUT YOU gives me the opportunity to translate my artistic language into the world of fashion. Today I did nothing combines art and everyday life in a direct and accessible way – a collection to be worn like a thought.“

The campaign, entitled “No Words Left to Speak”, captures the essence of the collection: quiet, expressive images that combine minimalist streetwear design with an artistic touch. Through visual storytelling, body language, and emotion, the two models in the campaign turn each look as a living work of art. Clothing becomes an expression of inner attitude, leaving room for interpretation, emotion, and reflection.

Consisting of five styles in sizes XS-XXL, the collection will be available exclusively from May 21, 2025 in all ABOUT YOU online fashion stores.