Hamburg | April 29, 2026 – In collaboration with TV host, entrepreneur, and model Victoria Swarovski, the online fashion store ABOUT YOU presents the first collection of the new label ORIMEI by Victoria Swarovski. The brand features modern, elegant looks with a glamorous twist inspired by Victoria’s personal style.

“Fashion has always been a passion of mine," says Victoria Swarovski. With ABOUT YOU, I wanted to create a modern collection with a touch of glamour that can be worn effortlessly from day to night,” says Swarovski. “It was important to me that all the pieces in the collection could be mixed and matched, and that they were versatile enough for the office, evening drinks, and festive occasions. Ultimately, for me, it’s about creating fashion that makes you feel confident and highlights your personality.”

The versatile pieces from the first collection can be styled into elegant evening outfits or casual everyday looks. Whether you are dressing for the office, a dinner date with friends, or wedding season, ORIMEI by Victoria Swarovski has the perfect outfit for every occasion. The focus is on monochrome two-piece sets. Examples include a denim two-piece with a corset top and flared jeans, a set consisting of a cropped blouse and maxi skirt, and a matching blouse-skort combo. The styles can be perfectly combined with one another. The collection is rounded out by elegant mini and maxi dresses, denim styles, and a tailored blazer. The minimalist color palette of black, white, and light beige with modern accents in brown and butter yellow underscores the brand’s effortless elegance.

A special highlight is the three pieces embellished with Swarovski crystals: a black mini dress with a crystal-adorned neckline, a T-shirt with a crystal detail on the chest, and a top with a crystal detail at the nape of the neck.

“The launch of ORIMEI by Victoria Swarovski marks another milestone in the success story of our Celebrity Collections. Our goal is to design not only collections but also distinct brand worlds with a clear identity in collaboration with extraordinary personalities,” explains Julian Jansen, VP Marketing Innovation at ABOUT YOU. “With her authentic charisma and flair for modern glamour, Victoria Swarovski is a perfect fit for our portfolio. With ORIMEI, we offer our customers access to Victoria’s personal style, which complements our existing assortment.”

On April 23, 2026, as part of the ABOUT YOU Fashion Holidays, Victoria Swarovski presented her new collection for the first time in her own runway show. At Berlin Tempelhof Airport, models presented the new ORIMEI styles in a show inspired by airport security checks.

The 22-piece collection will be available exclusively in the ABOUT YOU online fashion store starting April 29, 2026. 

Campaign imagery and packshots as well as images from the ORIMEI fashion show can be downloaded here. Requests for collection samples for photo shoots and social media content can be directed to the press contacts listed below.