ABOUT YOU is founding joint venture ‘WhyNot’ with renowned personalities in the hip-hop scene

In spring 2022 ABOUT YOU SE & Co. KG is launching the online shop ‘Why Not’, a joint venture together with many renowned personalities in the German hip-hop scene. The platform combines selected streetwear brands, personal collections by hip-hop artists like RAF Camora and behind the scenes content. This fusion of fashion and exclusive insights makes ‘WhyNot’ not only an online shop, but a platform for the hip-hop enthusiastic Gen Z.

This press release is unfortunately only available in German.