ABOUT YOU launches exclusive personal brand with supermodel Lorena Rae: RÆRE encourages and strengthens to go one’s own way

On 12 August 2022, the fashion online shop will launch the first collection of its new personal brand RÆRE together with the international model Lorena Rae. It is the first ABOUT YOU fashion brand in cooperation with a world-renowned model. Growing up in the small town of Diepholz in Lower Saxony, Lorena has experienced all the relevant catwalks around the world and developed into a successful business woman. This makes her an important role model for all those who want to realise their dreams and now, together with ABOUT YOU, she wants to pass on her strong mindset through the new brand. RÆRE corresponds to Lorena’s very personal style and should also give other women the confidence to go their own way and conquer the world in their own way.

This press release is unfortunately only available in German.