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Under the meaningful motto Saudade, Germany’s most successful personal fashion brand LeGer by Lena Gercke launches its new spring/summer design collection on 11 March 2022. Saudade expresses a nostalgic desire, a feeling that accompanies the entire season. Main focus of the collection is the desire for freedom, joie de vivre and easygoingness – which are especially reflected in the TV spot that will premiere at the same time as the launch. A special highlight: Lena herself recorded the theme song of the campaign.
This press release is unfortunately only available in German.