ABOUT YOU FURTHER EXPANDS ITS OUTLET BUSINESS IN EUROPE: LAUNCH IN SWITZERLAND AND THE NETHERLANDS
Hamburg | February 5, 2026 – ABOUT YOU continues to accelerate the expansion of its European off-price business and launches the ABOUT YOU Outlet in two additional markets: Switzerland and the Netherlands. With this step, the outlet offering is now available in a total of 15 European countries.
The ABOUT YOU Outlet gives members access to more than 100,000 items with discounts of up to 70%. Over 50 new deals go live every week, starting daily and remaining available for seven days each. The outlet complements the ABOUT YOU online fashion store with a time-limited, deal-based shopping experience.
“The off-price segment is a core component of our European growth strategy. With the launches in Switzerland and the Netherlands, we are consistently scaling our outlet business and unlocking additional revenue potential in established ABOUT YOU markets,” says Tarek Müller, the ABOUT YOU Group’s Co-Founder and Co-CEO.
Following the launch of the first ABOUT YOU Outlet in Germany in 2022 and its subsequent expansion into further European markets, the company is now taking the next growth step in Western Europe. In total, the ABOUT YOU Outlet counts 8.5 million members across Europe.
The ABOUT YOU online fashion store is active in 26 European markets, with Switzerland part of the portfolio since 2015 and the Netherlands since 2017.
-
ABOUT YOU AND ZALANDO COMPLETE FINAL STEP OF THEIR STRATEGIC COMBINATIONRead more
Merger squeeze-out effective upon entry into the commercial register Delisting of ABOUT YOU shares from the regulated market (Prime Standard) of the Frankfurt Stock Exchange and Open Market Final step of the strategic combination between ABOUT YOU and Zalando legally completed BERLIN / HAMBURG, 6 NOVEMBER 2025 // With the exclusion of the remaining minority […]
-
ZALANDO AND ABOUT YOU SUCCESSFULLY COMPLETE TRANSACTION AND TEAM UP TO LEAD THE WAY IN EUROPEAN FASHION AND LIFESTYLE E-COMMERCERead more
Berlin / Hamburg | July 11, 2025 – Zalando SE (“Zalando”) and ABOUT YOU Holding SE (“ABOUT YOU”) today announced that they have completed their strategic combination, allowing them to serve customers and partners across Europe better. With their complementary Business-to-Consumer and Business-to-Business offerings, the two founder-led companies will build a pan-European ecosystem for fashion […]
-
ZALANDO AND ABOUT YOU RECEIVE FINAL REGULATORY CLEARANCE TO TEAM UP, WITH CLOSING PLANNED FOR 11 JULY, 2025Read more
Berlin / Hamburg | July 1, 2025 – Zalando SE (“Zalando”) today announced that the European Commission granted merger control clearance for the voluntary public takeover offer to the shareholders of ABOUT YOU Holding SE (“ABOUT YOU”) and further share purchase agreements, thus fulfilling all closing conditions for the transaction. The takeover offer is planned […]