heyconnect

heyconnect increased revenues by 5x within three years and strengthened its footprint in Germany, Austria and the Netherlands

Combining a rapid internationalisation plan with ABOUT YOU’s Drop Shipping model and doubling the width and depth of their assortment has guaranteed heyconnect impressive success with ABOUT YOU. Today, heyconnect offers more than 22,000 items from around 190 brands via ABOUT YOU’s international shops. heyconnect recognised ABOUT YOU’s growth potential early on and was able to take advantage of the tremendous growth of Hamburg’s first unicorn since 2014.

  • +350%
    net revenue growth from 2018-2021
  • >22,000
    articles online
  • >190
    brands online

“heyconnect forms a strong partnership with ABOUT YOU and is happy to be part of ABOUT YOU’s success journey over the past years. As one of Germany’s strongest fashion platforms, ABOUT YOU is a very attractive destination for fashion and lifestyle brands all over the world. We are looking forward to our common achievements in the future.”

(Marcel Brindöpke, Co-Founder and CEO of heyconnect)

ABOUT heyconnect

Founded in: 2012 (part of FIEGE Group since 2020)
Headquarter: Hamburg
# of employees: 130
Partner business: Drop Shipping (since 2014)
Categories: Textile, Shoes, Accessories, Special Sizes, Sport, Beauty, Underwear & Swimwear, Home & Living
# of articles: >22,000 (as of October 2021)

The track record with ABOUT YOU

heyconnect is a leading German platform service provider, giving brands access to more than 50 marketplaces in Europe by offering all relevant tech and operational services required to successfully sell on marketplaces. As partner from the very beginning, heyconnect recognised ABOUT YOU’s growth potential early on and was able to take advantage of the tremendous growth of Hamburg’s first unicorn since 2014.




The ambition of the partner

With the vision of becoming a leading platform service provider, heyconnect wanted to turbocharge its growth by offering a wide assortment from diverse categories within Germany, Austria and the Netherlands. The company was aiming to increase online turnover, expand their assortment and forge closer relationships directly with young and fashion-conscious customers across Europe.




Challenge accepted by ABOUT YOU

As Europe’s fastest-growing online fashion platform, ABOUT YOU is no stranger to rapid growth and success across Europe. Partners joining ABOUT YOU under the Drop Shipping model can leverage this platform and benefit from ABOUT YOU’s B2C infrastructure as well as its well established relationship with its customers while retaining full control and ownership of their product range.

ABOUT YOU’s solution

Integration
ABOUT YOU’s experienced and driven Partner Integration team ensured a straightforward, uncomplicated integration process. heyconnect had a very fast and smooth integration process to three European ABOUT YOU markets. Thanks to the set up integration interface services heyconnect is able onboard brands and items as the partnership is progressing.

Data-driven forecasts

Based on the data-driven forecasts provided by ABOUT YOU’S partner team, heyconnect was able to efficiently find the right level of assortment depth and width in Germany, Austria, and the Netherlands to meet customer demands in respective countries.

Brand & tools

Having a brand presence on ABOUT YOU was important to heyconnect. By integrating the Campaign Manager, a self-service tool used to boost products by increasing the product visibility, which resulted in increasing sales.

The outcome

Today, heyconnect offers more than 22,000 items from around 190 brands on ABOUT YOU. In addition to the vast fashion assortment, heyconnect is increasingly onboarding brands from the Home & Living and Cosmetics segments. heyconnect’s ambitious plan paid off and they were able to rapidly activate a wide customer base in the DACH region and beyond with their assortment. In the last three years, heyconnect has expanded from offering around 2,000 articles on ABOUT YOU to over 20,000 today. With a +350% increase in net revenue since joining the platform, heyconnect is on a roll!



Next Steps

heyconnect’s plan is to next internationalise to Belgium, France and Switzerland. Moreover, they are looking to increase their assortment in the Home & Living category with existing and new brands and to enhance their sustainability and special sizes offerings.

Interested in partnering with ABOUT YOU?

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