Sell on one of Europe's leading fashion marketplaces and reach over 13 million active customers across 26 markets, more than 80% of them under the age of 45.

Define your assortment, pricing, and brand presentation. Your product strategy stays yours, within our digital environment.

Join without onboarding or listing fees, revenue thresholds, or product minimums. The ABOUT YOU Marketplace is built to be accessible for ambitious small and mid-sized brands with a registered EU entity.

Choose between Fulfillment by Merchant or Fulfillment by ABOUT YOU – depending on your operational structure and strategic priorities.

Retail Media Visibility

Increase the visibility of your products through campaigns, curated placements, and Retail Media solutions designed to drive measurable growth.

Fulfillment by ABOUT YOU

Outsource warehousing, shipping, and returns to ABOUT YOU's logistics network and manage your inventory through our warehouses. You gain access to ABOUT YOU customers across Europe, with the benefit of strong carrier conditions and optimized cross-border shipping. You define your country scope while using our network to simplify international operations. Products can be combined in shared parcels, improving the customer experience and increasing operational efficiency. Unsold inventory can be returned, sold via ABOUT YOU Outlet, or cleared in coordination with ABOUT YOU. Ideal for sellers who want to scale internationally without building out their own logistics infrastructure.

Fulfillment by Merchant

Keep full operational control by managing storage, shipping, and returns through your own logistics setup. This model lets you work within your existing infrastructure while accessing ABOUT YOU's customer base across Europe. You define your country scope, use approved last-mile carriers, and meet standard delivery requirements. including a 72 to 96-hour delivery window and a 30-day return policy with a return label. Packaging can be neutral, own-branded, or ABOUT YOU-branded. Integration can be supported through solutions such as ZEOS, enabling structured connectivity to the marketplace. Ideal for sellers with established logistics capabilities and direct-to-consumer expertise.

ABOUT YOU Mitarbeitende im Austausch im Office

Sell on ABOUT YOU in Four Weeks

Marketplace

Sell independently on ABOUT YOU with full control over your business. Reach millions of customers across Europe through one of the leading fashion and lifestyle retailers. We provide the marketplace and operate on a commission model, while you manage your assortment, pricing, and stock independently.

Partners
Marketplace

How It Works

With our Marketplace model, you act as the vendor of record while ABOUT YOU connects your brand with our customer base. You stay in control of your assortment, pricing, and inventory. Transactions are handled securely via SCAYLE Payments. Most partners go live within weeks. The ABOUT YOU Marketplace lets you grow independently while benefiting from the demand our platform generates.

Step 1 – Seller Registration and Verification

Register and verify through our ABOUT YOU Seller Center at partner.aboutyou.com. No registration fees, no unnecessary steps – just what's needed to get you started.

Step 2 – Product and Data Integration

Provide product data, pricing, and stock levels through flexible integration options, including API, Shopify, or certified middleware partners such as Tradebyte, Plenty, or ChannelEngine.

Step 3 – Marketplace Activation

Go live on the ABOUT YOU Marketplace. As vendor of record, you stay responsible for inventory and fulfillment while orders are transmitted directly to you.

Step 4 – Transaction Processing and Settlement

Customer payments are processed via SCAYLE Payments. Settlements are transferred in line with the agreed commission structure, ensuring reliable and transparent transaction handling.

Step 5 – Live Business Steering

Use the ABOUT YOU Seller Center to manage products, pricing, stock, and orders in one place. Combined with Retail Media opportunities, you can increase visibility and drive growth.

Why It Works

The ABOUT YOU Marketplace gives sellers of all sizes full control over their business while offering significant reach. Low entry barriers and flexible technical integration make it easy to get started, and straightforward to scale.

How to Fulfill Your Orders

You decide how your products reach our customers. Depending on your setup, you can manage fulfillment independently through your own logistics network, or use ABOUT YOU's infrastructure to scale efficiently across markets.

Getting started has never been easier.

With the new Seller Center, sellers can reach ABOUT YOU’s over 13 million customers across Europe – in just four weeks.

Ready to grow on the ABOUT YOU Marketplace?

Register today and start selling on your terms while benefiting from one of Europe's lowest entry barriers for fashion brands of all sizes. Reach out to our Partner Management Team to explore the ABOUT YOU Marketplace.

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