Fashion, e-commerce, and technology are in our DNA.
We turn shopping into a personalized digital experience that connects customers with exactly what they are looking for
– made all ABOUT YOU.
It's All ABOUT YOU
FRIENDS, NOT COLLEAGUES
YOU
CUSTOMERS, AND BRANDS THEY LOVE
TURNING DATA INTO DISCOVERY
INSPIRATION, AND THE TECH BEHIND IT
B2C AND B2B UNDER ONE ROOF
PARTNERSHIPS THAT MAKE IT WORK
US
INTERNATIONAL TALENT, ONE TEAM
MOVING FAST AND THINKING AHEAD
START-UP SPEED, WITH STABILITY
AMBITION, AND MAKING IT REAL
FRIENDS, NOT COLLEAGUES
YOU
CUSTOMERS, AND BRANDS THEY LOVE
YOU
CUSTOMERS, AND BRANDS THEY LOVE
TURNING DATA INTO DISCOVERY
INSPIRATION, AND THE TECH BEHIND IT
B2C AND B2B UNDER ONE ROOF
PARTNERSHIPS THAT MAKE IT WORK
US
INTERNATIONAL TALENT, ONE TEAM
MOVING FAST AND THINKING AHEAD
START-UP SPEED, WITH STABILITY
AMBITION, AND MAKING IT REAL
FRIENDS, NOT COLLEAGUES
Now, let's talk ABOUT US.
Who We Are
From our headquarters in Hamburg, ABOUT YOU has grown into one of Europe’s leading fashion and lifestyle e-commerce groups. Our B2C online fashion store connects 15+ million active customers with approximately 1 million items from around 5,000 brands across 26 European markets, while our B2B solutions – SCAYLE and SCAYLE Payments – power and expand digital commerce for brands and retailers.
Since 2025, we have been part of the Zalando Group, building a leading pan-European ecosystem for fashion and lifestyle commerce.
>15m
active customers
~1,000,000
items
EUR 2.5bn
GMV
~5,000
brands
26
markets
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Why Customers Love Us
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We are ABOUT YOU.
Bold. Desirable. Young at heart. We're open to all, fueled by diversity and designed to inspire. A brand where fashion and innovation meet community – always on the beat of now.
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We make shopping personal.
ABOUT YOU turns online shopping into an immersive, interactive experience. Our app adapts to every user, showing the looks they love most and making fashion feel uniquely theirs.
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We curate and create.
From 4,000+ global brands to local heroes and non-branded essentials – plus our own exclusive labels and celebrity collections – we offer styles customers can’t find anywhere else.
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We bring fashion to life.
From inspiring outfits and content to live shopping shows and unforgettable fashiontainment events, we fuse fashion and entertainment in ways no one else does.
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We keep it effortless.
Shopping at ABOUT YOU is smooth from start to finish. Spot-on recommendations, seamless checkout, flexible payments – no friction, just finding what customers love.
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We deliver joy.
Fast shipping, eco-friendly packaging, easy returns. Reliable logistics that make sure fashion lands quickly, safely, and sustainably – straight to their door.
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We care beyond clicks.
Service means being there whenever customers need us – via app, chat, email, or phone. Our team listens and solves issues quickly. Personalized styling advice is an essential part of the shopping experience.
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We power it all.
Behind the screen, precision meets innovation. Scalable tech and slick operations keep everything running flawlessly – so that what customers experience feels effortless and inspiring.
Explore Our Own Brands
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Our Story
From a digital-first fashion startup to a leading European e-commerce group, we expand across markets and strengthen our technology to build the ABOUT YOU Group, year by year.
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September 7, 2026 | Events
ABOUT YOU Opera: The ABOUT YOU Fashion Show Becomes a Court Case
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July 20, 2026 | Corporate
In Minutes Instead of Weeks: ABOUT YOU Group Launches AI-Powered Photo Studio With SCAYLE STUDIOS
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April 29, 2026 | Fashion
ABOUT YOU and Victoria Swarovski Launch Joint Fashion Brand ORIMEI by Victoria Swarovski
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