Europe's most
Personal Shopping


…is one of the fastest growing e-Commerce companies in Europe and Hamburg’s first unicorn since 2018. As a fashion and technology corporation, along with our strong team, our ambition is to digitalize the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. This is why we created ABOUT YOU, a shopping destination where people can discover fashion that really fits their personality from a range of more than 2.000 brands. With its consistent focus on personalization, inspiration and mobile shopping, ABOUT YOU has created sales in excess of €742 million in the sixth fiscal year 2019/20 and is now one of the largest fashion e-tailers in Germany.

  • 742 million
    EUR revenue in fiscal year 2019/20
  • > 1 billion
    USD company value
  • 19 markets
    in 6 years
  • > 700
    employees from over 61 nationalities

Learn more about who we are

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