ABOUT YOU ...
…is one of the fastest growing e-Commerce companies in Europe and Hamburg’s first unicorn since 2018. As a fashion and technology corporation, along with our strong team, our ambition is to digitalize the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. This is why we created ABOUT YOU, a shopping destination where people can discover fashion that really fits their personality from a range of more than 2.000 brands. With its consistent focus on personalization, inspiration and mobile shopping, ABOUT YOU has created sales in excess of €1,17bn in the fiscal year 2020/21 and is now one of the largest fashion e-tailers in Germany.
1,17 bnEUR revenue in fiscal year 2020/21
25 marketsin 7 years
> 1000employees from 77 nationalities
ABOUT OUR COMPANY CULTURE
We have made it our mission to provide an inclusive and inspiring work environment for our team. Each and everyone of us contributes to the vibrant culture of our company and therefore to the identity of our brand. As a diverse collective with a variety of strengths and expertise, we share a common vision that constantly influences our corporate culture, our brand and the way we run our business. Our brand core is based on our corporate culture: It should feel great to show yourself in a fair way. We want to encourage acceptance for others and ourselves and promote an inclusive, fair and circular fashion culture. Find out more about our vision and mindset in our culture booklet.
‘Welcome to the unexpected’: AYFW 2022 moves to Milan and presents the ABOUT YOU Fashion Show and 16 brand shows in the custom-built AYFW Village in Zona Farini
ABOUT YOU Fashion Week Autumn/Winter 2022: at Zona Farini from 20 to 24 September 2022ABOUT YOU Fashion Show and 16 brand shows, with this year’s motto: ‘Welcome to the unexpected’Lead Agency is the world-leading creative agency Villa Eugénie with creative director Etienne RussoIndividual brand shows include HUGO, adidas by Stella McCartney, LENI KLUM x ABOUT […]
ABOUT YOU launches exclusive personal brand with supermodel Lorena Rae: RÆRE encourages and strengthens to go one’s own way
On 12 August 2022, the fashion online shop will launch the first collection of its new personal brand RÆRE together with the international model Lorena Rae. It is the first ABOUT YOU fashion brand in cooperation with a world-renowned model. Growing up in the small town of Diepholz in Lower Saxony, Lorena has experienced all […]
ABOUT YOU, YOOX NET-A-PORTER and ZALANDO join forces to launch new climate action initiative for fashion brands
In a unique industry collaboration, the three online retailers are launching a bespoke learning platform to support their brand partners in setting climate targets aligned with science.ABOUT YOU, YOOX NET-A-PORTER and ZALANDO are teaming up and taking action with a shared aim to reduce carbon emissions within their value chains and across the fashion industry. […]