On 18 October 2021, ABOUT YOU and LENI KLUM are launching their Autumn/ Winter 2021 Capsule Collection. The fashion online shop is the first company worldwide entering a fashion collaboration with her. LENI KLUM x ABOUT YOU comprises a total of 44 pieces with an easy-to-wear character inspired by LENI’s style. At the beginning of […]

In March 2021, ABOUT YOU broke the 10 million customer mark in Germany, Austria, and Switzerland and is now celebrating this with a special campaign concept: Back in August, the fashion online shop called for creative and self-produced videos of their customers to be uploaded in which they showed why they love ABOUT YOU. From […]

International orientation underlined by conversionTwo-tier system of Management Board and Supervisory Board maintainedWithout any impact on business activitiesHamburg, 7 October 2021 – ABOUT YOU Holding SE (“ABOUT YOU”), one of Europe’s fastest-growing online fashion platforms of scale, has completed the conversion of its legal form into a European Company (Societas Europaea, “SE”) on 16 September […]