We work closely with your team to build our assortment based on customer insights and category performance, ensuring strong commercial fit from the start.
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Your Brand, Our Reach
Wholesale
Scale across Europe with ABOUT YOU as your distribution partner. We connect your brand with millions of fashion-conscious customers across Europe through one of the continent’s leading fashion and lifestyle retailers, and take on full inventory risk on your behalf.
- Partners
- Wholesale
How It Works
With our Wholesale model, you use ABOUT YOU as a strong distribution partner while we handle the operational complexity.
We purchase your collections and take on full inventory ownership, giving you planning security from the start. We manage everything from order processing and payments to logistics and customer service. Together with our Buying Teams, we build curated assortments for our digital environment.
Step 1 – Assortment Planning
Step 2 – Stock Ownership and Risk Transfer
We purchase your collections and assume full inventory ownership. This gives you planning security and minimizes financial risk on your side.
Step 3 – Platform Integration
Your products are integrated into our digital environment and positioned across relevant categories, campaigns, and curated brand spaces.
Step 4 – Operational Execution
From warehousing and fulfillment to payments, returns, and customer service – we manage retail operations to ensure a consistent customer experience.
Step 5 – Visibility via Retail Media
Through Brand Analytics and Retail Media solutions, you can increase visibility, optimize performance, and drive measurable growth for your brand.
Why It Works
Our Wholesale model is built on strong retail expertise and data-driven buying decisions informed by customer behavior and trend insights. We combine commercial instinct with customer intelligence to curate assortments that are relevant and perform.