Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
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ABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
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As a portfolio company of the Otto Group, we are strongly committed to social standards and rules regarding environmental protection and occupational health and safety. They are defined in a Code of Conduct, which applies to all employees, business partners and suppliers of the Otto Group. The Group’s Code of Conduct was developed iOrganization (ILO), the UN Convention on the Rights of the Child and the UN Convention on the Elimination of All Forms of Discrimination against Women. On entering into a business relationship with the Otto Group, suppliers and business partners commit not only to upholding the Code of Conduct’s standards in their factories, but also to ensure their subcontractors abide by them.
Latest news
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Train according to your menstrual cycle: ABOUT YOU launches co-branded campaign with Nike and breaks social norms by talking about menstrual cycles together with model Stefanie GiesingerRead more
ABOUT YOU and Nike develop their third co-branded campaign with Stefanie Giesinger for the launch of Nike Air Zoom SuperRep 2Nike breaks the taboo to talk openly about harnessing the power of your menstrual cycleNike has recently launched a new workout series adapted to the phases of the menstrual cycle in the NTC appThe ABOUT […]
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Das war die ABOUT YOU Re-Fashion Week 2021: Alle Fashion Filme der Live-Produktion jetzt onlineRead more
ABOUT YOU veröffentlicht nur wenige Stunden nach Live-Produktion alle Fashion Filme der AYFW 2021 auf Youtube und www.aboutyou-fashionweek.deUnter dem Motto “RETHINK, REWEAR, RESTYLE” rückt der der Fashion Online Shop relevante Themen wie Circular Fashion und Responsibility in den FokusHerzstück ist die ABOUT YOU Show mit der provokativen Message “The end of f*****g fashion”Neun individuelle Brand […]
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Welcome to the ABOUT YOU Re-Fashion Week 2021: Live production at Kraftwerk BerlinRead more
AYFW 2021 as a live production with a circular approachABOUT YOU produces spectacular ABOUT YOU show as well as nine innovative brand shows of well-known high-street brands at Kraftwerk BerlinHeidi Klum and Lena Gercke as special guests of AYFW 2021Fashion fans can expect a unique brand experienceAll fashion show films available on YouTube and www.aboutyou-fashionweek.de […]