Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
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ABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
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As a portfolio company of the Otto Group, we are strongly committed to social standards and rules regarding environmental protection and occupational health and safety. They are defined in a Code of Conduct, which applies to all employees, business partners and suppliers of the Otto Group. The Group’s Code of Conduct was developed iOrganization (ILO), the UN Convention on the Rights of the Child and the UN Convention on the Elimination of All Forms of Discrimination against Women. On entering into a business relationship with the Otto Group, suppliers and business partners commit not only to upholding the Code of Conduct’s standards in their factories, but also to ensure their subcontractors abide by them.
Latest news
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Luka Sabbat for ABOUT YOU: Inspired by the styles of the creative entrepreneur the fashion online shop launches its first premium collection for menRead more
ABOUT YOU expands its own premium segment and presents the first menswear premium collection: Luka Sabbat for ABOUT YOU. The result is a very special and personal high-quality collection for the collective of individuals that seek to express themselves in a radically unique way – inspired by Luka Sabbat’s own styles and his interests. With […]
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LENI KLUM x ABOUT YOU: The new fall/winter collection presents young, contemporary styles and shows the evolution of the model’s own styleRead more
After the successful launch of the first capsule collection in 2021, the fashion online shop and Leni Klum have now designed a new fall/winter collection that also reflects the personal growth of the model and her personal style. The collection was already presented to an international audience at the ABOUT YOU Fashion Week on 22 […]
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Katy Perry exclusive for ABOUT YOU: authentic, eye-catching and glamorous. The styles of the extraordinary singer – now only available in the fashion online shopRead more
On 2 November 2022, ABOUT YOU presents its international capsule collection with the one and only Katy Perry, one of the most famous musicians worldwide. Inspired by Katy’s individual and expressive styles, a capsule collection of 81 pieces was created. Katy Perry exclusive for ABOUT YOU is only available from 6 pm (CET) in all […]