Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
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ABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
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As a portfolio company of the Otto Group, we are strongly committed to social standards and rules regarding environmental protection and occupational health and safety. They are defined in a Code of Conduct, which applies to all employees, business partners and suppliers of the Otto Group. The Group’s Code of Conduct was developed iOrganization (ILO), the UN Convention on the Rights of the Child and the UN Convention on the Elimination of All Forms of Discrimination against Women. On entering into a business relationship with the Otto Group, suppliers and business partners commit not only to upholding the Code of Conduct’s standards in their factories, but also to ensure their subcontractors abide by them.
Latest news
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“Kendall for ABOUT YOU” finally launches the main Fall/Winter drop with a very personal campaign: Kendall takes her fans back to her childhood dream of living on a horse ranchRead more
On 4 December 2021 at 6pm (CET), the fashion online shop ABOUT YOU finally presents its main and thus the second drop with Kendall Jenner, the renowned fashion icon. The Fall/Winter drop consists of more than 40 limited and elaborate pieces made of high-quality materials with a strong fashion focus. All pieces are once again […]
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ABOUT YOU x Kevin Trapp: The fashion online shop and the professional footballer Kevin Trapp launch their first exclusive Capsule CollectionRead more
On 17 November 2021, ABOUT YOU and Kevin Trapp launch their first Capsule Collection. With the internationally successful football goalkeeper, the fashion online shop is entering into its first cooperation with a professional athlete. The ABOUT YOU x Kevin Trapp Autumn/Winter 2021 collection is characterised by high-quality and stylish pieces that reflect Kevin’s personal style. […]
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ABOUT YOU reports strong growth and improved profitability in Q2 2021/2022Read more
Strong revenue growth across all segments leading to +53% YoY growth for the Group in Q2 2021/2022All customer metrics improved (LTM): active customers 9.7 million (+34% YoY), AOF 2.9x (+8% YoY), AOV EUR 58.5 (+5% YoY)International roll-out continued with successful launch campaigns in Italy, France, Greece, and Portugal in Q3 2021/2022Hypergrowth in TME segment: +181% […]