Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
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ABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
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As a portfolio company of the Otto Group, we are strongly committed to social standards and rules regarding environmental protection and occupational health and safety. They are defined in a Code of Conduct, which applies to all employees, business partners and suppliers of the Otto Group. The Group’s Code of Conduct was developed iOrganization (ILO), the UN Convention on the Rights of the Child and the UN Convention on the Elimination of All Forms of Discrimination against Women. On entering into a business relationship with the Otto Group, suppliers and business partners commit not only to upholding the Code of Conduct’s standards in their factories, but also to ensure their subcontractors abide by them.
Latest news
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Welcome to the ABOUT YOU Re-Fashion Week 2021: Live production at Kraftwerk BerlinRead more
AYFW 2021 as a live production with a circular approachABOUT YOU produces spectacular ABOUT YOU show as well as nine innovative brand shows of well-known high-street brands at Kraftwerk BerlinHeidi Klum and Lena Gercke as special guests of AYFW 2021Fashion fans can expect a unique brand experienceAll fashion show films available on YouTube and www.aboutyou-fashionweek.de […]
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ABOUT YOU x MERO: ABOUT YOU launcht Capsule Collection mit Rapper MERO zum Album Release “Seele”Read more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.“ABOUT YOU x MERO” – unter diesem Namen präsentieren ABOUT YOU und Rapper MERO, einer der erfolgreichsten Künstler Deutschlands, ihre gemeinsame Capsule Collection […]
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It’s ABOUT YOU: Lena Gercke – Eine Doku, so privat wie noch wie.Read more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.ABOUT YOU baut seine Media House Aktivitäten aus: gemeinsam mit Saltwalter Films produziert die Inhouse-Produktion ABOUT YOU Productions eine exklusive Dokumentation über das […]