Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
Learn moreABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
Learn more
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
Learn moreAt ABOUT YOU Private Labels, we assume responsibility for the planet and people to become a more sustainable fashion e-commerce platform of scale. This translates into our commitment to a net positive environmental impact and the management of social risks by acting more ethically, transparently, and responsibly. We collaborate with industry peers and partners, work with existing environmental, social, and governance (ESG) frameworks, and aim for industry alignment.
The purchasing practices of international brands can directly impact the working conditions in their supply chains. Our commitment to ethical business practices starts in our own operations. We set our own standards so that our ways of working do not hinder our Business Partners’ abilities to uphold our values. We commit to promote fairness and inclusiveness in our supply chain and to decrease the risk of harmful impacts on workers in the supply chain by our purchasing practices.
We are aware that this is also reflected in the products sold on our ecommerce platform. In the Private Labels Sustainable Sourcing Policy and the AY Business Code of Conduct, we set current and future sourcing requirements for ABOUT YOU private label products and Business Partners, to actively shape our assortment and our impact on the environment and people.
On 27 March 2024, the online fashion store and the multi-talented Tedros Teclebrhan aka ‘Teddy’ will launch the first collection of his new brand ABOJ ADEJ. The core idea of the brand as well as the designs and the campaign of the collection are particularly influenced by Teddy’s private style, his values and roots. This […]
On 28 February 2024, ABOUT YOU and Cita Maass are launching their first joint collection. The online fashion store is thus expanding its offering in the curvy segment and introducing for the first time a dedicated curvy collection. The CITA MAASS co-created by ABOUT YOU Spring/ Summer 2024 collection offers a wide selection of tops, […]
Manchester United has today announced it has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class […]