Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
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ABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
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As a portfolio company of the Otto Group, we are strongly committed to social standards and rules regarding environmental protection and occupational health and safety. They are defined in a Code of Conduct, which applies to all employees, business partners and suppliers of the Otto Group. The Group’s Code of Conduct was developed iOrganization (ILO), the UN Convention on the Rights of the Child and the UN Convention on the Elimination of All Forms of Discrimination against Women. On entering into a business relationship with the Otto Group, suppliers and business partners commit not only to upholding the Code of Conduct’s standards in their factories, but also to ensure their subcontractors abide by them.
Latest news
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ABOUT YOU Mitgründer und Co-CEO Sebastian Betz auf der begehrten „30 Under 30 Europe“- Liste des Forbes MagazinsRead more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Das renommierte Wirtschaftsmagazin Forbes ehrt mit der „30 Under 30 Europe“-Liste bereits zum vierten Mal rund 300 junge Zukunftspioniere aus Europa in zehn […]
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Real Experiences Rather Than Just Classic Marketing: The Fashion Online Shop Is Creating an Innovative Festival Concept and Organizing the ABOUT YOU PANGEA FESTIVAL for the First TimeRead more
From 22 to 25 August 2019, ABOUT YOU is for the first time organizing a large festival with up to 20,000 expected visitors at Pütnitz an der See in cooperation with the existing PANGEA Festival.The festival concept and diverse program aims to bring together music, sport, culture, and fashion in an innovative way.The Fashion Online […]
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ABOUT YOU lands another brand coup: online fashion retailer signs a strategic partnership with DisneyRead more
ABOUT YOU and Disney enter into collaboration.With ABOUT YOU, Disney hopes to reach a young, style-conscious target audience via influencer marketing.The limited collection “The True Original Collection” will be available exclusively at ABOUT YOU starting on February 7, 2019The long-standing U.S. firm Disney has been making children’s eyes light up since day one. Now, it […]