Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
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ABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
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As a portfolio company of the Otto Group, we are strongly committed to social standards and rules regarding environmental protection and occupational health and safety. They are defined in a Code of Conduct, which applies to all employees, business partners and suppliers of the Otto Group. The Group’s Code of Conduct was developed iOrganization (ILO), the UN Convention on the Rights of the Child and the UN Convention on the Elimination of All Forms of Discrimination against Women. On entering into a business relationship with the Otto Group, suppliers and business partners commit not only to upholding the Code of Conduct’s standards in their factories, but also to ensure their subcontractors abide by them.
Latest news
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ABOUT YOU x LeGer by Lena Gercke: Must-Haves und It-Pieces für den Sommer mit der neuen “High Summer Trend Collection”Read more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.LeGer by Lena Gercke, die größte Personal Fashion Brand Deutschlands von Lena Gercke und dem Fashion Online Shop ABOUT YOU präsentiert die neue […]
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„Pride is every day“ – ABOUT YOU und Riccardo Simonetti launchen „Equality Collection”Read more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Während viele Marken aufgrund der abgesagten Pride Paraden die dafür geplanten Budgets canceln, setzen Entertainer und ABOUT YOU Fashion Idol Riccardo Simonetti und […]
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BE ICONIC – ABOUT YOU und Supermodel Karolína Kurková launchen gemeinsam exklusiv die limitierte „Iconic Shirt Collection”Read more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Bereits in der Vergangenheit haben der Fashion Online Shop und das internationale Supermodel Karolína Kurková, als ABOUT YOU Fashion Idol, erfolgreich gemeinsame Projekte […]