Feminine and easy: Designed in Berlin and as versatile as the ABOUT YOU Online Shop, the label offers easy-to-wear clothing as well as shoes, bags and accessoires for the everyday wardrobe.
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ABOUT YOU does not only combine the best of both worlds – fashion and technology – it offers also its very own fashion brands: ABOUT YOU Label and EDITED. In our design office in the metropolis Berlin, a creative team of international designers and fashion experts creates a unique mix of clothes, accessories and shoes for women passionate about fashion. Our two own labels cater the customers’ needs from for easy-to-wear clothing for the everyday wardrobe to trend-focused fashion that is simply fun.
Trend-focused fashion that is simply fun: With modern looks and current trend pieces, EDITED stands for a unique mix of clothes, accessoires and shoes for women who are passionate about fashion.
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As a portfolio company of the Otto Group, we are strongly committed to social standards and rules regarding environmental protection and occupational health and safety. They are defined in a Code of Conduct, which applies to all employees, business partners and suppliers of the Otto Group. The Group’s Code of Conduct was developed iOrganization (ILO), the UN Convention on the Rights of the Child and the UN Convention on the Elimination of All Forms of Discrimination against Women. On entering into a business relationship with the Otto Group, suppliers and business partners commit not only to upholding the Code of Conduct’s standards in their factories, but also to ensure their subcontractors abide by them.
Latest news
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Sinned x ABOUT YOU: Launch of the first international male collection together with NBA basketball star Dennis SchröderRead more
On 21 September 2022, ABOUT YOU launches the first capsule collection together with Dennis Schröder, one of today’s most famous and successful German national basketball and NBA players. The very personal capsule collection and campaign represents the first international male collection of the fashion online shop. It includes a total of 26 styles – consisting […]
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Countdown für die AYFW 2022 in Mailand: 17 Fashion Shows, internationale VIPs wie Heidi und Leni Klum, Toni Garrn und Alex Pettyfer, Alessandra Ambrosio, Michelle Hunziker, Khaby Lame, Luka Sabbat, Anna Dello Russo, Lourdes Leon, Skepta und weitere Highlights erwarten die GästeRead more
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Nur noch wenige Tage bis zur ersten internationalen ABOUT YOU Fashion Week: Vom 20. bis 24. September 2022 erwartet die Fashion Community unter […]
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Karolína Kurková Originals: The international supermodel and ABOUT YOU present the new Fall/Winter collection 2022 and add exclusive new highlights to the expanded assortmentRead more
On 14 September 2022 Karolína Kurková and the fashion online shop launch the Fall/Winter 2022 collection of the shoe brand Karolína Kurková Originals. Special highlight: For the first time Karolína also created selected jewellery pieces and accessories for the cold season, thus rounding off the perfect outfit for the modern woman. All styles are available […]