SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, or s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group.

We are seeking a motivated and skilled (Junior) B2B Marketing Manager (m/f/d) to join our Demand Generation team in a hybrid role, based in Berlin or Hamburg. In this position, you will support the Senior Manager in implementing our Account-Based Marketing (ABM) strategy and managing performance marketing campaigns across various platforms. Furthermore, you will empower the sales team by utilizing opportunities provided by sales intelligence tools. This role offers you the chance to make a significant impact while expanding your expertise in a dynamic and collaborative environment.

Responsibilities

Manage performance marketing campaigns (6sense, Meta, and other paid social/display platforms) to achieve objectives such as brand awareness and lead generation
Support audience segmentation and distribution within 6sense
Provide creative teams with clear briefs on campaign and content requirements
Optimize campaigns to achieve KPIs and align them with business objectives
Prepare and deliver reports for weekly, monthly, and quarterly stakeholder updates
Collaborate with internal and external stakeholders on tracking, product roadmaps, and campaign alignment
Empower the sales team by providing insights from 6sense Sales Intelligence tools
Assist in creating materials for leadership reviews

Requirements

Completed degree in Marketing, Business Administration, or a related field
2+ years of hands-on experience managing performance marketing channels, with a strong focus on Display and Paid Social (minimum 1 year in a B2B setting)
Advanced proficiency in Google Sheets and Google Slides, with the ability to model data, generate actionable insights, and create visually compelling reports
Strong communication, organizational, and teamwork skills, with the ability to think quickly and adapt under pressure
A proactive, results-oriented mindset with a keen eye for detail and strong problem-solving abilities
Nice-to-have: Hands-on experience with 6sense or similar ABM platforms and knowledge of additional paid channels or tools, such as LinkedIn Ads or HubSpot