We optimize internal marketing processes with Performance Marketing, Marketing Intelligence, Marketing Technology, CRM, Sale & Campaign Planning and Marketing Growth. Thanks to our departments and in-house technology, an effective distribution of our campaigns on different channels is possible at all. Our online marketing experts work closely with the Brands & Advertising team and analyze the success of our campaigns on various channels.
As a media team, we work closely with the brand, activation and performance marketing teams. Together we develop innovative and flexible media strategies. This allows us to react quickly to changes and present ABOUT YOU effectively across all markets.
Our Sale & Campaign Planning Team is responsible for the planning, coordination and implementation of all national and international sale campaigns of the ABOUT YOU online store. We organize stakeholder management, control the projects and maintain an overview in order to make the campaigns as innovative, effective and flexible as possible.
Our Marketing Technology team takes care of ETL pipelines, data engineering and data processing. Through automated processes in the monitoring and alerting area, we optimize the data processing workflows and, together with the Marketing Intelligence team, ensure the growth and expansion of ABOUT YOU.
Our performance marketing team manages all marketing campaigns – both online and offline. In order to identify trends in the market at an early stage and make quick and at the same time high-quality decisions, we work data and KPI driven and develop performance marketing strategies of the future.
Our CRM team coordinates all communications with our customers, who we reach through channels such as mail, push and onsite. In the process, our team creates analyses and reports that allow us to make quick, high-quality decisions, which we then use to develop individual campaigns.
"There is no stagnation, we constantly move and strive for optimization and newness. From intern to MD, all opinions and ideas are welcome. If we decide to go with it, it usually only takes a few weeks to manifest. With this flexibility, we allow ourselves to be up to date and often even pioneer."
(Swantje, Head of Sale & Campaign Planning)
"AY is known for being a young and exciting company, and E-commerce has always been the industry I was really passionate about. Moreover, since performance marketing is one of the core teams, this opportunity was just perfect for me to kick-start my career. It has been an awesome ride so far and it was totally worth it!"
(Cindy, Performance Marketing Manager)
"In my job, my favorite things to do are data visualizations and conducting straight-forward statistical analyses, as they make data tangible and quickly provide initial implications. At the same time, I really enjoy applying innovative methods and solving tricky problems, as challenges of this kind contribute to my personal growth."
(Juliana, Senior Data Scientist)
On 27 March 2024, the online fashion store and the multi-talented Tedros Teclebrhan aka ‘Teddy’ will launch the first collection of his new brand ABOJ ADEJ. The core idea of the brand as well as the designs and the campaign of the collection are particularly influenced by Teddy’s private style, his values and roots. This […]
On 28 February 2024, ABOUT YOU and Cita Maass are launching their first joint collection. The online fashion store is thus expanding its offering in the curvy segment and introducing for the first time a dedicated curvy collection. The CITA MAASS co-created by ABOUT YOU Spring/ Summer 2024 collection offers a wide selection of tops, […]
Manchester United has today announced it has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class […]
