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Online Marketing

Online Marketing

Our Online Marketing department is one of the most important marketing units at ABOUT YOU and consists of the four teams: Performance Marketing, Marketing Intelligence, Marketing Technology and Media Planning & Buying. Working closely together with the Brand & Advertising team, our Online Marketing experts analyze the success of our campaigns on different channels and optimize the internal marketing processes with in-house technology. Additionally, they are responsible for the effective spreading of our campaigns on various channels.

Performance Marketing

Over twenty performance marketing experts are in charge of all relevant channels such Google, Facebook, App Marketing, Display Banners, Programmatic, Retargeting, SEO and many more. As the team is in charge of all paid and directly measurable online and offline marketing campaigns, they are one of the driving forces behind ABOUT YOU’s strong growth. Their work is very data-driven, analytical and focuses on KPIs – but it is not only about the figures! In our Performance Marketing team it can also get creative when hypotheses about our customers’ needs are developed.

Marketing Technology

Using the latest state-of-the-art technologies, our Marketing Technology team develops software-based solutions to optimize and automate our marketing processes and attribution. They support the agile development of our fast-growing online shop ABOUT YOU through automated monitoring and alerting.

Marketing Intelligence

Our Marketing Intelligence team creates quantitative analysis and models as well as various reports related to our different marketing channels, brand KPIs, and marketing attribution. Based on the correlations between marketing activities and revenue results, the team provides recommendations for other marketing teams in order to optimize campaigns and channels.

Media Planning & Buying

Working closely with our Brand and Performance Marketing teams, the Media Planning & Buying team develops media strategies to improve ABOUT YOU’s brand awareness and image. They book and run campaigns for various channels such as TV, Radio or Out-Of-Home. Of course, after having successfully negotiated all the terms and conditions with the media channels. Additionally, they are in charge of international market entry campaigns during the internationalization process of ABOUT YOU.


The main tasks of our CRM team are to inspire our customers with smart mailings and push notifications as well as to constantly develop a unique shopping experience for every single customer beyond our online shop and our successful app. Thus, through various communication channels, they create innovative solutions and take different measures to reach our customers for ensuring an individual and personalized customer experience beyond our online shop. They are constantly working on new solutions and develop innovative ideas to optimize the relationship with our customers as well as the performance of each communication channel. Therefore, the kpi-driven team plays a crucial role in building and strengthening our customer loyalty.

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