Together, the brand marketing and content innovation teams define the strategic direction and develop the image of ABOUT YOU. By creating relevant content, events and products and establishing new platforms such as the ABOUT YOU AWARDS, the ABOUT YOU Fashion Week and the ABOUT YOU Pangea Festival, we create innovative formats and channels to communicate our brand.
As the Production Team, we are responsible for the implementation of all ABOUT YOU video and photo productions. Together with the Brand Marketing and Brand Creation team, we realize every kind of content for classic and innovative marketing formats. As Brand Production, we are part of the Brand & Advertising department and help to ensure the consistent and innovative communication of ABOUT YOU.
The Brand Creation Team is part of the Brand & Advertising Department. Here, creatives: art directors, concept designers and copywriters work like an in-house creative agency and, together with the other Brand & Content Marketing departments, ensure consistent and innovative communication for ABOUT YOU. As the creative department of ABOUT YOU, we develop and design the marketing and content strategies for our brand together. With national and international offline and online campaigns, market launches, events, product innovations and brand collaborations, we inspire, involve and acquire new customers.
We develop and produce the marketing and content strategies for our own brand as well as for cooperations with partner brands. In the Activation Marketing Department, we design and produce seasonal, sale and country launch campaigns. Our Brand and Activation Management is part of the Brand & Advertising department. Together we are responsible for the consistent and innovative communication of ABOUT YOU.
As a content team, we are always up-to-date with the latest fashion, lifestyle, sports, and growth topics. We provide our customers with exciting content in the ABOUT YOU online stores, our app and on our social media channels. We also organize and design film and photo shoots for 16 countries.
As an influencer marketing team, we are looking for the right faces for internal & external: For joint productions with other brands, events and sponsoring we find talents and develop communication concepts. In addition, we engage influencers at our own mega-events like the ABOUT YOU Awards, the ABOUT YOU Fashion Week, or the ABOUT YOU Pangea Festival and also work on our own music projects.
With national and international projects – for example the ABOUT YOU Awards, the ABOUT YOU Fashion Week as well as many influencer and launch events – we create an incredibly large reach. We see ABOUT YOU as an entertainment and media brand with direct contact to the community, which can also be used for internal and external stakeholders.
As a social media team, we look after all relevant social media channels and implement current fashion and lifestyle topics in all formats for all platforms. In addition to fashion, it is also important to us to work up socially relevant topics editorially. We hone creative ideas, implement collaborations and share inspiring content on all social media platforms on a daily basis.
In addition to our own brands such as LeGer by Lena Gercke, A Lot Less – By Lena Meyer-Landrut and Dan Fox Apparel, we also collaborate with other artists and brands. Our Exclusive Cooperations team is responsible for talent communication, brainstorming of the product design, national and international marketing and the subsequent reporting of selected cooperations.
"Definitely the opportunities for further development and the flat hierarchies. I started as an intern in the social media team, and after a while wanted to shift my focus. That wasn’t a problem at all and was even perceived as positive by my superiors Julian and Chris. That shows that there is much trust placed in the employees."
(Aydan, Social Media Manager)
"Be ready to ask people for help, you can’t manage everything on your own – and that is ok! Find people who went through the same process, because they are the ones who will help you the most."
(Luka, Junior Project Manager)
"To never accept the status quo but take on new challenges every day!"
(Femke, Director Brand & Advertising)
"...it feels like there are no limits at AY."
(Levent, Head of Production)
Berlin / Hamburg | July 1, 2025 – Zalando SE (“Zalando”) today announced that the European Commission granted merger control clearance for the voluntary public takeover offer to the shareholders of ABOUT YOU Holding SE (“ABOUT YOU”) and further share purchase agreements, thus fulfilling all closing conditions for the transaction. The takeover offer is planned […]
Hamburg, May 21, 2025 – ABOUT YOU presents the first collection of the new label Today I did nothing together with the French artist Thomas Lélu. The online fashion store expands its exclusive portfolio of Celebrity Collections by ABOUT YOU with a creative collaboration that combines art and streetwear in a unique way. The collection is […]
ABOUT YOU delivers on guidance: Group revenue growth of 3.4% year-on-year to EUR 2,001.7 million and adjusted EBITDA [1] of EUR 28.1 million in FY 2024/2025 Number of active customers LTM [2] increases by 4.8% to 12.9 million; average order value LTM rises by 3.6% to EUR 60.1 Online fashion store engages customers with new […]
