Together, the brand marketing and content innovation teams define the strategic direction and develop the image of ABOUT YOU. By creating relevant content, events and products and establishing new platforms such as the ABOUT YOU AWARDS, the ABOUT YOU Fashion Week and the ABOUT YOU Pangea Festival, we create innovative formats and channels to communicate our brand.
As the Production Team, we are responsible for the implementation of all ABOUT YOU video and photo productions. Together with the Brand Marketing and Brand Creation team, we realize every kind of content for classic and innovative marketing formats. As Brand Production, we are part of the Brand & Advertising department and help to ensure the consistent and innovative communication of ABOUT YOU.
The Brand Creation Team is part of the Brand & Advertising Department. Here, creatives: art directors, concept designers and copywriters work like an in-house creative agency and, together with the other Brand & Content Marketing departments, ensure consistent and innovative communication for ABOUT YOU. As the creative department of ABOUT YOU, we develop and design the marketing and content strategies for our brand together. With national and international offline and online campaigns, market launches, events, product innovations and brand collaborations, we inspire, involve and acquire new customers.
We develop and produce the marketing and content strategies for our own brand as well as for cooperations with partner brands. In the Activation Marketing Department, we design and produce seasonal, sale and country launch campaigns. Our Brand and Activation Management is part of the Brand & Advertising department. Together we are responsible for the consistent and innovative communication of ABOUT YOU.
As a content team, we are always up-to-date with the latest fashion, lifestyle, sports, and growth topics. We provide our customers with exciting content in the ABOUT YOU online stores, our app and on our social media channels. We also organize and design film and photo shoots for 16 countries.
As an influencer marketing team, we are looking for the right faces for internal & external: For joint productions with other brands, events and sponsoring we find talents and develop communication concepts. In addition, we engage influencers at our own mega-events like the ABOUT YOU Awards, the ABOUT YOU Fashion Week, or the ABOUT YOU Pangea Festival and also work on our own music projects.
With national and international projects – for example the ABOUT YOU Awards, the ABOUT YOU Fashion Week as well as many influencer and launch events – we create an incredibly large reach. We see ABOUT YOU as an entertainment and media brand with direct contact to the community, which can also be used for internal and external stakeholders.
As a social media team, we look after all relevant social media channels and implement current fashion and lifestyle topics in all formats for all platforms. In addition to fashion, it is also important to us to work up socially relevant topics editorially. We hone creative ideas, implement collaborations and share inspiring content on all social media platforms on a daily basis.
In addition to our own brands such as LeGer by Lena Gercke, A Lot Less – By Lena Meyer-Landrut and Dan Fox Apparel, we also collaborate with other artists and brands. Our Exclusive Cooperations team is responsible for talent communication, brainstorming of the product design, national and international marketing and the subsequent reporting of selected cooperations.
"Definitely the opportunities for further development and the flat hierarchies. I started as an intern in the social media team, and after a while wanted to shift my focus. That wasn’t a problem at all and was even perceived as positive by my superiors Julian and Chris. That shows that there is much trust placed in the employees."
(Aydan, Social Media Manager)
"Be ready to ask people for help, you can’t manage everything on your own – and that is ok! Find people who went through the same process, because they are the ones who will help you the most."
(Luka, Junior Project Manager)
"To never accept the status quo but take on new challenges every day!"
(Femke, Director Brand & Advertising)
"...it feels like there are no limits at AY."
(Levent, Head of Production)
On 27 March 2024, the online fashion store and the multi-talented Tedros Teclebrhan aka ‘Teddy’ will launch the first collection of his new brand ABOJ ADEJ. The core idea of the brand as well as the designs and the campaign of the collection are particularly influenced by Teddy’s private style, his values and roots. This […]
On 28 February 2024, ABOUT YOU and Cita Maass are launching their first joint collection. The online fashion store is thus expanding its offering in the curvy segment and introducing for the first time a dedicated curvy collection. The CITA MAASS co-created by ABOUT YOU Spring/ Summer 2024 collection offers a wide selection of tops, […]
Manchester United has today announced it has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class […]
