Sebastian Betz has been an expert in complex web applications and advanced software projects since he began coding at the age of 14. By 16, he had founded his first company focused on software development and strategy. Over the years, he has led large-scale projects for national and international corporate clients, gaining extensive experience in building scalable digital infrastructures. As a multiple founder of technology and software-as-a-service businesses, he co-founded ABOUT YOU in 2014 and has since been responsible for Tech and Product as Co-CEO.

Tarek Müller has been shaping digital business models in online retail for over 20 years. He launched his first ventures on the internet at just 13 years old and registered his first online shops by the age of 15. Over the years, he has developed numerous e-commerce models across various industries. Since 2007, he has also advised clients through his digital agencies on designing and implementing innovative business strategies. This work included collaborations with the Otto Group, ultimately leading to his role as a Co-Founder of ABOUT YOU and Co-CEO for Marketing and Brand in 2014.

Hannes Wiese holds a degree in Business Management and began his career as a senior consultant at Roland Berger Strategy Consultants, where he specialized in strategic corporate development. In 2011, he transitioned to the Otto Group, where he quickly advanced from senior project manager to head of the Group’s strategy department within two years. From 2013, he played a key role in developing the e-commerce business model that later became ABOUT YOU. As a Co-Founder and Co-CEO, he has been responsible for Operations and Finance since 2014.