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Online Marketing
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Online Marketing

Our Online Marketing department is one of the most important Marketing units at ABOUT YOU and consists of the following teams: Performance Marketing, Marketing Intelligence, Marketing Technology and Media Planning & Buying. Working closely together with the Brand & Media team our Online Marketing experts analyze the success of our campaigns on different channels and optimize the internal marketing processes with in-house technology. Additionally, they are responsible for the effective spreading of our campaigns on various channels.

Performance Marketing

Over 20 Performance Marketing experts are in charge of all relevant channels like Google, Facebook, App Marketing, Display Banners, Programmatic, Retargeting, SEO and many more. As the team is in control of all paid and directly measurable online and offline marketing campaigns, they are one of the driving forces behind ABOUT YOU’s strong growth. Their work is very analytical and focus on KPIs – but it is not only about the figures. In our Performance Marketing team it can also get creative when hypotheses about our customers’ needs are created.

Marketing Technology

Using the latest state-of-the-art technologies, our Marketing Technology team develops software-based solutions to optimize and automate our marketing processes and attribution. They support the agile development of our fast-growing online shop ABOUT YOU through automated monitoring and alerting. .

Marketing Intelligence

Our Marketing Intelligence team creates quantitative analysis and models as well as various reports related to our different marketing channels, brand KPIs, and marketing attribution. Based on the correlations between marketing activities and revenue results, the team provides recommendations for other marketing teams in order to optimize campaigns and channels.

Media Planning & Buying

Working closely with our Brand and Performance Marketing teams, the Media Planning & Buying team develops media strategies to improve ABOUT YOU’s brand awareness and image. They book and run campaigns for various channels like TV, radio or out of home. Additionally, they are in charge of international market entry campaigns regarding ABOUT YOU’s internationalization. Furthermore, the team negotiates the terms and conditions with media channels.

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