ABOUT YOU Awards 2019: The biggest influencer award show of the year features lots of emotions, top-class guests and a tremendous amount of glamor
- On 18 April 2019, ABOUT YOU honored the most important social medial personalities of the year for the third time in a row with the ABOUT YOU Awards
- For the second time, ProSieben broadcast the show in a TV format at the best airtime for the young target group
- The jury consisting of amongst others Jérôme Boateng, Cro, Lena Gercke, and Doutzen Kroes hosted the spectacular show and presented the winners with awards on behalf of the newly founded ABOUT YOU Awards Academy
- This year’s winners of the seven new categories include Riccardo Simonetti, Sarah Harrison, Eunique and Sandra Lambeck
- Supermodel Heidi Klum received the first-ever Special Award for her unparalleled career success
- Around 1,500 guests watched the show live on location, including for the first time 200 social media community fans
For the third time in a row, the online fashion shop acknowledged the most relevant social media personalities of the year with an influencer award show. Some 1,500 invited guests basked in the thrilling atmosphere live at Bavaria Studios in Munich, including international superstars such as model icon Heidi Klum, star twins Bill and Tom Kaulitz, host Sylvie Meis, supermodel Karolína Kurková, Victoria’s Secret angel Lorena Rae, rapper Ace Tee, actor Janin Ullmann, star choreographer Nikeata Thompson, while the prominent jurors – Jérôme Boateng, Cro, Lena Gercke, and Doutzen Kroes – hosted the evening with the utmost elegance. Renowned decision makers in the digital and media industry as well as editors-in-chief and business representatives were also among the audience. And for the first time, 200 fans were also allowed to experience the show up close and personal with unbridled emotions.
ProSieben broadcast the award show again in a TV format at the best airtime, following “Germany’s next Topmodel”. Digitally savvy viewers were able to watch the show via live stream on Facebook, Instagram, and YouTube. The approximately 1,000 social media stars, nominees, and VIPs also publicized the show on their own channels and allowed their followers to take part in the event with emotional stories and behind-the-scenes material. The red-carpet event was accompanied by lifestyle- and star-magazine “red.” and “taff”, broadcast live by Gala.de, and reported on by all relevant media. Information about reaches will be published on Tuesday, April 23.
“We look forward to reinventing the ABOUT YOU Awards every year. With the success of our new show concept as well as our unique nominees, top-class jurors, and prominent guests, we’ve demonstrated that we have managed once again to respond to the fast-paced market of the social media world,” say Julian Jansen and Chris Nickel, the initiators of the ABOUT YOU Awards and Content Directors at ABOUT YOU.
For the third ABOUT YOU Awards ceremony, the organizers not only incorporated the successes of past years, but also reinvented some of the show concept: the prominent jurors – Jérôme Boateng, Cro, Doutzen Kroes, Lena Gercke, Paul Ripke, Bonnie Strange, Stefanie Giesinger, and Riccardo Simonetti – accompanied the enthusiastic audience through the evening this time as presenters. Each of the jurors acted as an expert for one of the seven categories – Style, Comedy, Music, Empowerment, Newcomer, Health, and Idol of the Year – and, on behalf of the ABOUT YOU Awards Academy, presented this year’s winners with awards. These were secretly selected in advance by the jurors and the newly founded ABOUT YOU Awards Academy, which as a committee consists of all top 10 nominees, winners, and laudators of previous years.
The lucky winners of this year’s awards are Sandra Lambeck (Style), Sarah Harrison (Health), Natasha Kimberly (Comedy), and Eunique (Music). Brian Havarie was also acknowledged as the most successful newcomer in the social media world. The organizers managed to surprise everyone when presenting in the Idol of the Year category: with emotions flowing, none other than Riccardo Simonetti received the well-established honorary award from his cojuror Stefanie Giesinger. The second honorary award in the category of Empowerment was presented to two recipients: climate activist Greta Thunberg was honored for her dedication as the initiator of the “Fridays for Future” movement and Viva con Agua CEO Michael Fritz and Nikeata Thompson accepted the award on behalf of the nonprofit organization Viva con Agua de Sankt Pauli e.V. based in Hamburg, which with its creative campaigns and prominent supporters raises awareness of clean drinking water among people beyond the borders of social media.
But it was Lena Gercke who was behind the surprise of the evening. With an emotional laudatory speech, she presented the first-ever Special Award to her role model and the person who discovered her: model icon Heidi Klum was acknowledged for her “Business Achievement” referring to her impressive and unparalleled career success. For 20 years, the German supermodel has been an important figure in the international media landscape and throughout her career has not only achieved an impressive social media reach of over 7 million followers, but has also built a successful business empire.
The award ceremony also featured a variety of spectacular performances, including one by show DJ ESKEI83 and a surprise act by rapper Badchieff. The top 3 nominees in the Music category also performed live on stage: Mike Singer and Euniqe won over the audience with a duet, while Lea raised the bar with an impressive solo. The aftershow party kept the fun going in a relaxed atmosphere, presenting guests with another highlight of the evening: up-and-coming hip- hop artist Kelvyn Colt and singer Mogli performed their song Pangea for the first time. The song, which was created together with producer and DJ Thor Rixon. The captivating hit is the official single of the ABOUT YOU PANGEA Festival, where it celebrated its world premiere – the official release of the song is on 3 May 2019.
“With the ABOUT YOU Awards 2019, we’ve demonstrated once again that we can reach our target group across multiple media, provide inspiration, and generate real emotions – whether it’s with authentic stories, unique personalities, or extraordinary live acts,” says Tarek Müller, co-founder and co-CEO of ABOUT YOU.
In recent years, the ABOUT YOU Awards have evolved into the most important awards for influencers and social media personalities throughout Europe. That’s due in part to the unprecedented fusion of digital and TV, with which ABOUT YOU has reached more than 8 million viewers and over a billion media contacts over the years.
Senior Manager Corporate Communications+49 40 638 569 212
‘ABOUT YOU(R) CHOICE’
ABOUT YOU Speaks Out Ahead of the European Elections: The Fashion Online Shop Fulfills its Social Responsibility with a Europe-Wide, Pro- Vote Campaign
ABOUT YOU and Kolle Rebbe develop an innovative brand campaign for greater political participation in the 2019 European elections‘ABOUT YOU(R) CHOICE’ combines a strong brand ethos with the fashion online shop’s principles and advocates the European Union’s democratic valuesThe campaign is fronted by ABOUT YOU co-founder and co-CEO Tarek Müller, actress Nilam Farooq, and designer […]
ABOUT YOU übernimmt AdTech Spezialisten Adference
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Zum 26. April 2019 haben die Gesellschafter der Adference GmbH ihre Anteile an den Fashion Online Shop veräußertAdference bleibt als eigenständiges Unternehmen mit […]
ABOUT YOU Awards establish themselves as a major force in TV with a market share of 27.4 percent among their young target group and double their social media reach to 950 million
On 18 April 2019, the ABOUT YOU Awards were presented for the third time to the most important social media stars of the year at Bavaria Studios in MunichFor the second time, ProSieben broadcast the show on TV at the prime time for the young target group and was the market leader among 14- to […]