Multi Channel Fulfillment

Multi Channel Fulfillment (MCF) is a logistics service that leverages ABOUT YOU’s logistics infrastructure. MCF empowers you to efficiently handle order fulfillment from both international marketplaces and your own ecommerce business. It reduces time and costs by streamlining localized operations across Europe with a single contract. MCF is an end-to-end solution that covers inbound processes, warehousing, outbound shipment, and return handling. The result is a seamless logistics experience that allows you to focus on growing your business.

How does ABOUT YOU Multi Channel Fulfillment work?

While leveraging ABOUT YOU’s logistic infrastructure, we take over the end to end fulfillment process towards the customer for you by using one stock pool for multiple sales channels

1.	Store your goods in ABOUT YOU warehouses that are strategically located across Europe.
2.	ABOUT YOU exports your stock levels to the relevant sales channels.
3.	Once a customer places an order through any of the integrated sales channels, ABOUT YOU fulfills the orders in accordance with the packaging and SLA requirements of the respective platform, while focusing on customer satisfaction.
4.	Returns are routed back to the ABOUT YOU warehouses and will be used for future customer orders.

1.	Store your goods in ABOUT YOU warehouses that are strategically located across Europe.
2.	ABOUT YOU exports your stock levels to the relevant sales channels.
3.	Once a customer places an order through any of the integrated sales channels, ABOUT YOU fulfills the orders in accordance with the packaging and SLA requirements of the respective platform, while focusing on customer satisfaction.
4.	Returns are routed back to the ABOUT YOU warehouses and will be used for future customer orders.

Denim Culture: MCF on OTTO - SUCCESS STORY

Business Expansion

“By using About You's MCF service, Denim Culture has been able to significantly increase its reach. Previously, we were limited in our capacity, especially when delivering to OTTO customers. With the support of About You, we are now able to handle a larger number of orders and therefore serve more customers. This has led to significant revenue growth.”

Scalability

“The ability to use the MCF service for multiple marketplaces has proven extremely beneficial for the scalability of our business. By integrating About You as a fulfillment partner, we have significantly increased the efficiency of our supply chain and can flexibly respond to increasing demand. This has enabled us to easily meet our Service Level Agreements (SLAs) and exceed customer expectations on OTTO and other marketplaces.”

Cost Savings

“Collaboration with About You has helped us save substantial costs. By outsourcing our logistics to About You, we have significantly reduced warehouse and shipping costs. Overall, we have been able to reduce our operating costs by about 20%.”

Collaboration with About You

“Working with the About You team has been extremely positive from the start. They have supported us in ensuring a smooth transition and have always been available to assist us. Communication has always been transparent and efficient, allowing us to quickly respond to changes and make adjustments. We greatly appreciate the professionalism and commitment of the About You team.”

Benefits

Single inventory pool for Multi Channel Fulfillment

Maximize your stock flexibility and turnover with a single inventory pool serving customers from multiple sales channels, including European marketplaces and your e-commerce website.

Leveraging ABOUT YOU’s logistics setup

Expand your logistics setup by leveraging ABOUT YOU's existing carrier integrations, ensuring a localized experience from delivery to return.

Adapting operations to your logistics needs

Seamlessly integrate Multi Channel Fulfillment with ABOUT YOU's partner models to achieve cost-efficient solutions and rapid internationalization, meeting your marketplace demand.

Most Frequently Ask Questions

ABOUT YOU Multi Channel Fulfillment & ABOUT YOU Partner programs

I am already a FbAY Partner, can I use my stock at ABOUT YOU for other sales channels?

Yes, with ABOUT YOU Multi Channel Fulfillment, you can easily use the inventory you already have at ABOUT YOU to fulfill orders from other channels, e.g. marketplaces. It is a simple and efficient way to manage your ABOUT YOU stock across multiple platforms.

As an FbAY partner, do I need to sign another contract for ABOUT YOU Multi Channel Fulfillment?

If you are already a partner at ABOUT YOU, we will expand your existing contract to Multi Channel Fulfillment. The terms of your existing contract will continue to apply to your sales via the ABOUT YOU shop.

Can I use ABOUT YOU Multi Channel Fulfillment if I am not live on the desired marketplace?

You remain the main seller on every marketplace while we handle order fulfillment for you. This means that you need to have the technical integration for every marketplace and country in which you want to have ABOUT YOU Multi Channel Fulfillment manage order processing.

Delivery & Shipping

How does ABOUT YOU Multi Channel Fulfillment fulfill orders?

ABOUT YOU Multi Channel Fulfillment utilizes local carriers to guarantee fast delivery and customer satisfaction. When it comes to packaging, we provide the required packaging for each marketplace. From the customer's perspective, the delivery and return processes remain unchanged.

Which carriers does ABOUT YOU Multi Channel Fulfillment use?

ABOUT YOU Multi Channel Fulfillment employs a 1:1 matching with the marketplace, which means that we only use carriers that are approved by the respective marketplace.

What are the delivery times for ABOUT YOU Multi Channel Fulfillment?

ABOUT YOU Multi Channel Fulfillment prioritizes fast deliveries and customer satisfaction while ensuring marketplace-set lead times are met.

Returns

How does the return process for orders that were fulfilled with Multi Channel Fulfillment?

ABOUT YOU Multi Channel Fulfillment orders are returned directly to the ABOUT YOU warehouses and are made available again for customers and can be sold on all channels.

Let's start your ABOUT YOU Fulfillment journey

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