Teaser

BENEFIT FROM RETAIL MEDIA

WHY RETAIL MEDIA

ABOUT YOU Brand Relations & Retail Media offers authentic integration into the ABOUT YOU cosmos through a variety of placements, including unique 360° multichannel campaigns – always with your brand needs and campaign goals in mind.

WHAT WE OFFER

BRAND MARKETING
Generate buzz that lasts
Expand your brand awareness on ABOUT YOU by running unique campaigns across all our channels. We offer 360° marketing that includes a broad mix of activations along our marketing funnel and focuses on onsite measures such as homepage and category banners, shoppable outfits, customized social media posts, and CRM integrations.
SPONSORED PRODUCTS
Boost your product performance
Enhance the performance of your products within the ABOUT YOU shop by participating in cost per click (CPC) campaigns to directly create an impact on visibility, clicks, and sales. Pursue different strategies, such as an always-on approach and/or selected short-term pushes.
EVENTS
Create unique brand experiences
Bring your brand to life and benefit from the reach and popularity of ABOUT YOU’s exclusive event formats such as the ABOUT YOU Fashion Week and the ABOUT YOU Pangea Festival. We offer exciting event concepts, direct interaction with your target group, and an online extension in the ABOUT YOU shop and on social media.
CREATOR CONTENT
Expand your brand appearance
We offer you several ways to produce authentic content that can either enrich your brand material campaign or represent a fully native approach. Use creators to support your brand communication in the ABOUT YOU shop (e.g. with shoppable outfits) and on social media, be it on ABOUT YOU channels or the creators’ channels.
PARCEL INSERTS
Catch attention with flyers or samples
Reach ABOUT YOU customers right at home, just when they are excited about their latest fashion find! With product samples for testing or flyers that invite them to redeem your offer, you can target the right audience – by country or customer segment.
NON-ENDEMIC
Benefit from ABOUT YOU
Utilize the ABOUT YOU reach, target audience, and native approaches with your campaign. We offer various placements along the user journey: be it either within the ABOUT YOU shop environment, on social media, or through CRM channels. All media campaigns are individually created based on your marketing goal.
  • 12 MILLION
    Active customers LTM
  • 28
    European markets
  • >1,000
    Influencer collaborations per month
  • 80%
    Customers ≤45 years

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