The most
Inspiring and Personal
Fashion Online Shop
in Europe


…is one of the fastest growing e-commerce companies in Europe and became Hamburg’s first unicorn company in 2018. As a fashion and technology corporation, along with our strong team, our ambition is to digitalize the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone.

  • > 2.000
    brands online
  • > 400.000
    products online
  • > 26 million
    app installs

Our Vision

We believe everybody should feel great to show themselves. We accept people just the way they are and support them in expressing their personality through fashion – because fashion can help people to stand out and fit in at the same time. At ABOUT YOU we want to empower people by inspiring them with a diverse range of people, brands and styles.

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B2B Solutions

ABOUT YOU is a company driven by the passion to develop the best products. We always want to be first. And we want to share our knowledge and build strong and long-term partnerships. That is why we offer the ABOUT YOU Tech Services as a flexible API solution for online retailers as well as our ABOUT YOU Brand Relations & Retail Media with native advertising opportunities for external partners.

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Markets & Expansion

ABOUT YOU is one of the fastest growing eCommerce companies in Europe. The online fashion destination is currently available in ten markets. And our journey of growth is still continuing…

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