Brand Relations
Together with our suppliers we develop customized campaigns. The goal: to increase brand awareness, interaction and the targeted push of marketing styles.
Brand Relations & Retail Media
ABOUT YOU Brand Relations & Retail Media connects brands with our young and dynamic target group and integrates Fashion and non-fashion brand into the ABOUT YOU retail concept through native advertising and authentic campaigns. We develop unique 360° multichannel campaigns – always with an eye on brand needs and campaign goals. Each partner is authentically integrated into our content and benefits from multiple touchpoints with the ABOUT YOU community. From individual consulting to campaign reporting, we are in close contact with our partners throughout the entire marketing process to create a measurable impact and ensure the achievement of KPIs.
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>30 millionunique active users per month
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>1000influencer collaborations per month
Onsite
Through our cross-device approach, we develop campaigns that looks perfect in every device and page format. Depending on the campaign goal, we will use your branded material or produce content that are fully customized to your requirements
Offsite
Profit from every link to our customers and reach your target group on the most important external communication channels such as social media, newsletters or through package inserts.
Influencer
We connect your brand with influencers that fit your vision and design the perfect influencer campaign for you according to your specific campaign goals.
Brand Relations & Retail Media
Multichannel placements along the Customer Journey provide native storytelling. Together we develop strategies, concepts and solutions for optimal results.
Event Cooperations
Our event formats create meaningful experiences beyond the digital world and have the potential to generate enormous reach through cross-media reporting.
Want to learn more about our Brand Relations & Retail Media?
Latest news
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ABOUT YOU Awards 2022: The voting starts and these are the nomineesRead more
On 26 May 2022, ABOUT YOU will present the ABOUT YOU Awards and honor Europe’s most influential digital creators1,500 guests and international VIPs will be live on-site in the fashion metropolis of MilanAn Europe-wide voting process with an international expert jury and a community votingA total of 50 nominees in five categories: Style, Entertainment, Empowerment, […]
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ABOUT YOU x Alvaro Soler: The fashion online store and the internationally celebrated pop singer launch their first joint Capsule CollectionRead more
On 13 May 2022, ABOUT YOU and Alvaro Soler, one of Europe’s most famous singer-songwriters, launch their first exclusive Capsule Collection. The result is a very personal collection that strikes through recurring contrasts and thus tells the story of the artist growing up in two worlds. The logo, which can be found on some of […]
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ABOUT YOU x Kevin Trapp Spring/Summer 2022: Essential summer pieces for stylish menRead more
On 11 May 2022, ABOUT YOU and Kevin Trapp launch their second joint collection. With the new Spring/Summer styles, the professional soccer player is becoming more approachable than ever and takes his fans on a summer vacation. Inspired by relaxed days at the beach and the pool, an editorial campaign including fashion highlights has been […]