Brand Relations
Together with our suppliers we develop customized campaigns. The goal: to increase brand awareness, interaction and the targeted push of marketing styles.
Brand Relations & Retail Media
ABOUT YOU Brand Relations & Retail Media connects brands with our young and dynamic target group and integrates Fashion and non-fashion brand into the ABOUT YOU retail concept through native advertising and authentic campaigns. We develop unique 360° multichannel campaigns – always with an eye on brand needs and campaign goals. Each partner is authentically integrated into our content and benefits from multiple touchpoints with the ABOUT YOU community. From individual consulting to campaign reporting, we are in close contact with our partners throughout the entire marketing process to create a measurable impact and ensure the achievement of KPIs.
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>30 millionunique active users per month
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>1000influencer collaborations per month
Onsite
Through our cross-device approach, we develop campaigns that looks perfect in every device and page format. Depending on the campaign goal, we will use your branded material or produce content that are fully customized to your requirements
Offsite
Profit from every link to our customers and reach your target group on the most important external communication channels such as social media, newsletters or through package inserts.
Influencer
We connect your brand with influencers that fit your vision and design the perfect influencer campaign for you according to your specific campaign goals.
Brand Relations & Retail Media
Multichannel placements along the Customer Journey provide native storytelling. Together we develop strategies, concepts and solutions for optimal results.
Event Cooperations
Our event formats create meaningful experiences beyond the digital world and have the potential to generate enormous reach through cross-media reporting.
Want to learn more about our Brand Relations & Retail Media?
Latest news
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‘Welcome to the unexpected’: AYFW 2022 moves to Milan and presents the ABOUT YOU Fashion Show and 16 brand shows in the custom-built AYFW Village in Zona FariniRead more
ABOUT YOU Fashion Week Autumn/Winter 2022: at Zona Farini from 20 to 24 September 2022ABOUT YOU Fashion Show and 16 brand shows, with this year’s motto: ‘Welcome to the unexpected’Lead Agency is the world-leading creative agency Villa Eugénie with creative director Etienne RussoIndividual brand shows include HUGO, adidas by Stella McCartney, LENI KLUM x ABOUT […]
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ABOUT YOU launches exclusive personal brand with supermodel Lorena Rae: RÆRE encourages and strengthens to go one’s own wayRead more
On 12 August 2022, the fashion online shop will launch the first collection of its new personal brand RÆRE together with the international model Lorena Rae. It is the first ABOUT YOU fashion brand in cooperation with a world-renowned model. Growing up in the small town of Diepholz in Lower Saxony, Lorena has experienced all […]
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ABOUT YOU, YOOX NET-A-PORTER and ZALANDO join forces to launch new climate action initiative for fashion brandsRead more
In a unique industry collaboration, the three online retailers are launching a bespoke learning platform to support their brand partners in setting climate targets aligned with science.ABOUT YOU, YOOX NET-A-PORTER and ZALANDO are teaming up and taking action with a shared aim to reduce carbon emissions within their value chains and across the fashion industry. […]