Benefit from Retail Media: Cross-Channel & Highly Authentic

Why retail media?

ABOUT YOU Brand Relations & Retail Media offers authentic integration into the ABOUT YOU cosmos through a variety of placements, including unique 360° multichannel campaigns – always with your brand-needs and campaign goals in mind.

CHECK OUT OUR MEDIA DATA

Retail Media Opportunities

Brand Marketing

Amplify your brand awareness and generate buzz that lasts.

Expand your brand awareness on ABOUT YOU by running unique
campaigns across all our channels. We offer 360° marketing that
includes a broad mix of activations along our marketing funnel and focuses
on onsite measures such as homepage and category banners,
shoppable outfits, customized social media posts and CRM integrations.
We display your campaign material natively in the ABOUT YOU cosmos and
create organic reach beyond the campaign period with an
always-on approach.

OUR PLACEMENT GUIDE

Live Shopping

Create a digital shopping stroll with an inspirational and advisory character.

Showcase your brand and products in a live show that
functions as an interactive format in the relevant countries of your
choice. The direct interaction with the show host creates an
emotional link to your brand and questions can be answered immediately
in the chat. With the live shopping feature in the ABOUT YOU shop, consumers can buy products directly, save them in the shopping cart or wishlist,
or stay on your brand page without leaving the current show.

FOR MORE INFO CLICK HERE

Campaign Manager

Increase your brand performance through Sponsored Products Ads.

Improve the listing and performance of your products within the
ABOUT YOU shop categories by participating in cost per click (CPC) campaigns to directly
enhance visibility, clicks and sales.

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Events

Bring unique offline experiences to life with a digital extension.

Benefit from the reach and popularity of ABOUT YOU’s exclusive
event formats such as the ABOUT YOU Awards, ABOUT YOU
Fashion Week and the ABOUT YOU Pangea Festival.
We offer exciting event concepts, direct interaction with
your target group and an online extension in the ABOUT YOU
shop and on social media.

MORE DETAILS

>45 Million
Monthly active users
>1000
Influencer cooperations per month
11.4 Million
Active customers
ø35Y
Average customer age

Enter the Marketing Funnel tailored to your goals

We offer diverse opportunities to raise awareness for your brand and to get in touch with the ABOUT YOU community. Depending on your goals, we customize marketing activities on different funnel levels. Our recommendation: Start with the upper funnel and get closer to the lower funnel.
In other words, 1. Become visible 2. Achieve interaction 3. Push performance and drive conversion

Best Practices

CALVIN KLEIN - INCREMENTAL BRAND AWARENESS

In order to boost the brand awareness of CALVIN KLEIN on ABOUT YOU, we created a multichannel campaign that ran on Social Media, CRM and Onsite. It went live in the fall and was all about the newest outerwear pieces from both, Calvin Klein and Calvin Klein Jeans. The campaign targeted the DACH and CEE regions while including Shoppable Outfits with our talents Mariia and Maixent.

COUNTRY CLUSTER: DACH & CEE

CAMPAIGN FOCUS: JACKETS & OUTERWEAR

CALVIN KLEIN

TOTAL IMPRESSIONS: 4,110,165

TOTAL CTR: 0.97%

BRAND AWARENESS UPLIFT: 186.6%

CALVIN KLEIN JEANS

TOTAL IMPRESSIONS: 2,589,735

TOTAL CTR: 0.95%

BRAND AWARENESS UPLIFT: 73.3%

LASCANA - HIGH PROFITABILITY WITH THE CAMPAIGN MANAGER

Since the launch of the Campaign Manager, Lascana has successfully used the Sponsored Product Ads for itself. By constantly improving the campaign setup, they achieve high profitability and at the same time increase the visibility of their products in the ABOUT YOU shop. They rely on always-on campaigns that focus on product groups such as swimwear, underwear, fashion, and accessories.

ROAS: 2,500%

MONKI - UNIQUE SHOPPING EXPERIENCE

MONKI created a one-of-a-kind shopping experience to promote their Modest Fashion Collection. The Native Live Show was linked to an onsite campaign with the goals of boosting brand awareness, underlining a diverse brand image and interacting with their target audience female, Gen Z in the context of modest fashion. The host Beyza and her friend has proven to be a great fit for this goal, transporting an authentic vibe and engaging with the community. The Native Live Show was supported by on top CRM placements (Newsletter and Push integrations) to drive additional traffic and has outperformed our KPI benchmarks.

SCOPE: 8 OUTFITS WERE PRESENTED IN 29 MINUTES WITH DIRECT INTERACTION WITH CUSTOMERS

DURATION: RE-WATCH OPTION FOR UP TO 3 MONTHS ON ABOUT YOU

RESULT: SESSION & TOTAL VIEWS, ADD2BASKET RATE AND ADD2WISHLIST RATE WERE ABOVE THE BENCHMARK

PUMA - OUTSTANDING EVENT EXPERIENCE

Together with PUMA, we have developed an impressive 360° concept for the ABOUT YOU PANGEA FESTIVAL two years in a row. The Puma Basketball Court held excitement for all skill levels, offered various training sessions and workshops, and was placed in the heart of the ABOUT YOU Pangea Festival. A content production on the basketball court extended the event placement on the digital channels. In addition to numerous experiences on the court, many other contact points were created via social media and in the ABOUT YOU shop.

FESTIVAL VISITOR: >15K

DIGITAL RANGE: ~6M

SCOPE: 360° CONCEPT, DIGITAL EXTENSION INCLUDING CONTENT PRODUCTION

FESTIVAL EXPERIENCE: BASKETBALL COURT, TRAMPOLINES, WORKSHOPS & SHOW ACTS

Let's start a partnership

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