SCAYLE is the B2B division of ABOUT YOU Holding SE and comprises a three-part service portfolio: Commerce Technology, Online Marketing and Commerce Operations. The SCAYLE Commerce Engine provides brands and retailers with the components to scale their digital D2C business. Its customers include >200 online stores in 28 European countries, including leading brands such as Manchester United, Deichmann, Fielmann, Tom Tailor and many more. SCAYLE employs 400 people.
As a Integrated Marketing Manager (m/f/d) – Americas, you will work within the content & demand generation team, playing a pivotal role in orchestrating marketing campaigns (focus on digital paid and offline events) and supporting wider marketing initiatives across Americas.
Responsibilities
Integrated Campaign Management: Support the conceptualization, planning, and execution of marketing initiatives across various channels, including digital platforms (e.g., Google, LinkedIn, Meta), offline events (trade shows, dinners), paid media, and account-based marketing, to maximize impact and reach
- Cross-Team Collaboration: Work closely with various teams to ensure seamless integration and successful execution of strategies across all marketing campaigns, enhancing their overall effectiveness
- Content Collaboration for Digital Channels: Partner with the content team to develop engaging messaging and materials tailored for each marketing channel, ensuring that they align with the brand voice and resonate with target audiences, presenting key offerings effectively
- Performance Analysis and Insights: Monitor and analyze campaign performance metrics, providing insights and recommendations to refine strategies and improve future marketing efforts
- Support for Broader Marketing Initiatives: Actively contribute to a range of marketing activities, including campaign development, digital marketing, and ABM initiatives, to support a cohesive and unified marketing approach
Requirements
Bachelor’s degree in marketing, economics, or a related field, with a passion for event management and marketing.
- 1-2 years of experience in marketing, with an interest in organizing and managing physical events as well as managing digital campaigns. Prior experience in B2B SaaS is a plus
- Enthusiastic and hands-on approach, with a keen sense of responsibility and initiative, especially in the context of event planning and execution
- Quick learner with a structured approach to work, able to adapt to the dynamic nature of event marketing and manage multiple projects efficiently
We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents. :-)
