SCAYLE is the B2B division of ABOUT YOU Holding SE and comprises a three-part service portfolio: Commerce Technology, Online Marketing and Commerce Operations. The SCAYLE Commerce Engine provides brand manufacturers and retailers with the components to scale their digital D2C business. Its customers include approximately 140 online stores in 26 European countries, including leading brands such as Manchester United, Deichmann, Fielmann, Tom Tailor and many more. SCAYLE employs 400 people all over Europe.
As a (Senior) B2B Marketing Manager (m/f/d) with a focus on Account-Based Marketing (ABM), you will spearhead our ABM initiatives, collaborating closely with brand, product marketing, and sales teams to design and implement highly targeted marketing campaigns for key accounts across various markets.
Responsibilities
ABM Campaign Management: Lead the development and execution of Account-Based Marketing campaigns, targeting high-value accounts with personalized strategies. Oversee cross-channel initiatives, ensuring they are tailored to the unique needs and maturity levels of each account within the tech sector
- Strategic collaboration: Forge strong collaborations across content, sales, and product marketing teams to ensure the seamless integration of our ABM strategies. Drive the alignment of campaign execution with account-specific objectives, enhancing the impact and success of marketing effort
- Content Strategy for Targeted Accounts: Work in close partnership with the content team to develop compelling messaging and content specifically designed for key accounts. Ensure these efforts are in sync with SCAYLE’s brand narrative while resonating deeply with the targeted personas within the prospects domain
- ABM Analytics and Insights: Apply a data-driven approach to monitor and analyze the performance of ABM campaigns, focusing on metrics that matter most to high-value accounts. Utilize insights to continuously refine and optimize strategies for peak effectiveness and ROI
- Collaborative Market Penetration: ABM initiatives require close alignment between sales, content and demand teams to ensure a consistent GTM approach that addresses target customer challenges and drives demand generation/capture
Requirements
University degree in economics, business, marketing or a comparable course of study
- At least 4 years of experience in a similar B2B marketing role, preferably with a focus on ABM campaigns
- Hands-on mentality, high level of personal responsibility and initiative
- Quick perception and structured way of working
Benefits
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Hybrid working
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Fresh fruit every day
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Sports courses
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Exclusive employee discounts
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Free drinks
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Company parties
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Help in the relocation process
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Mobility subsidy
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Central Location
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Flexible Working Hours
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Company pension
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Dog-friendly office
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AY Academy
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Feedback Culture
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Job Bikes
Because of our strong growth you will have the possibility to take over responsibilities quickly and shape the future of ecommerce with us. Our team consists of people from different areas of expertise – we are driven and united by our passion. We motivate and support each other, we share our know-how and we are open towards different opinions and new ideas.
We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents. :-)
