Saudade: LeGer by Lena Gercke launches new spring/summer 2022 campaign focusing on the desire for freedom, joie de vivre and easygoingness
Under the meaningful motto Saudade, Germany’s most successful personal fashion brand LeGer by Lena Gercke launches its new spring/summer design collection on 11 March 2022. Saudade expresses a nostalgic desire, a feeling that accompanies the entire season. Main focus of the collection is the desire for freedom, joie de vivre and easygoingness – which are especially reflected in the TV spot that will premiere at the same time as the launch. A special highlight: Lena herself recorded the theme song of the campaign.
This press release is unfortunately only available in German.
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