Success Stories

We rely on close collaborations with our partners which enable us to offer over 400,000 products from over 2,000 brands. Our partner business is a central pillar for ABOUT YOU’s business and a successful extension of our joint growth trajectory.

Learn more about how partners benefit from our partner business!

TB International

TB International expanded to 26 markets and doubled their sales in less than two months with FbAY

TB International accelerated its ambitious internationalization plan through the adoption of the Fulfillment by About You model (FbAY). In 2020 the company decided to integrate ABOUT YOU’s fulfillment capabilities for its continuously growing assortment, which fueled the company's growth across 26 markets.

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Heyconnect

heyconnect increased revenues by 5x within three years and strengthened its footprint in Germany, Austria and the Netherlands

Combining a rapid internationalisation plan with ABOUT YOU’s Drop Shipping model and doubling the width and depth of their assortment has guaranteed heyconnect impressive success with ABOUT YOU. Today, heyconnect offers more than 22,000 items from around 190 brands via ABOUT YOU’s international shops. heyconnect recognised ABOUT YOU’s growth potential early on and was able to take advantage of the tremendous growth of Hamburg’s first unicorn since 2014.

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Lascana

Lascana grew from a Hidden Champion in the DACH Region to a well-established Pan-European Fashion Retailer with FbAY

Lascana, as part of the largest German-based online retailer Otto, was able to shift their business with ABOUT YOU from a sole wholesale business to a fully flexible direct to customer business through Fulfillment by ABOUT YOU. This model enabled Lascana to push their ambitious growth strategy, offer a great customer experience and scale their brands across borders.

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