All-in-one solution from ABOUT YOU.

Our wholesale model enables our partners to leverage Europe’s fastest-growing fashion online sales channel and benefit from a Pan-European reach without any inventory risk. ABOUT YOU’s experienced buying teams develop collections in close collaboration with brands, buy their stock and take over all the operations as well as the inventory risk.

About the process

  • We buy the partner’s stock and take over the inventory risk
  • We take over the order process, payment processing, customer service and logistics (shipments to customers and returns)
  • Partners gain access to the ABOUT YOU Brand Analytics Tool, providing data-driven insights about the online shopping behavior of our 30m strong customer base

Advantages for partners


Leveraging Europe’s fastest-growing online fashion platform with access to 26 markets with a strong footprint in the Gen Y&Z segment


Access to the in-depth market knowledge of our buyers, who develop collections in close collaborations with brands and update the assortments daily

No inventory risk

ABOUT YOU buys the stock from its partners and takes over the inventory risk

No operations

ABOUT YOU takes over the ownership of operational processes required once the assortment arrives in the warehouses


Access to the ABOUT YOU’s Brand Analytics Tool to gain data-driven insights into customers’ online shopping behavior

  • 26
    markets in Europe
  • > 400,000
  • > 2,000
    of top brands