ABOUT YOU is Leading
the Growing Market
of Online Fashion Discovery


Though being active in a highly competitive market, ABOUT YOU managed to build up a significant company value of more than USD 1 billion in a very short space of time, which makes us Hamburg’s first unicorn. Since our launch in 2014, we are allying with different strategic partners in order to accelerate our growth, gain greater market share and enter new markets even more rapidly than before.
  • Otto Group

    The Otto Group is a globally active group of retailers and retail-related service providers with around 52,000 employees and sales of 14.3 billion euros. Through 30 major companies, it has a presence in more than 30 countries in Europe, North and South America as well as Asia. With online sales of 8.1 billion euros, the Otto Group is one of the world’s largest online retailers. ABOUT YOU was founded in 2014 as a subsidiary of the Otto Group and is now part of the Group as an associated company.


  • Heartland A/S

    Heartland A/S is the investment holding company of one of Europe’s largest fashion retail groups, BESTSELLER A/S. After restructuring the company in 2017 Heartland was presented to officially separate non-core investments from the daily operation of BESTSELLER.
    The company joined ABOUT YOU as a new investor in 2018 and acquired a double-digit percentage stake.

  • GfH – Gesellschaft für Handelsbeteiligung mbH

    The corporation was founded by Benjamin Otto and holds minority shares in ABOUT YOU.
  • ABOUT YOU Management

    The three founders and CEOs of ABOUT YOU Tarek Müller, Sebastian Betz and Hannes Wiese are still engaged in the company.
  • German Media Pool

    Based in Berlin, GMPVC German Media Pool is Germany’s leading independent media for equity investor, connecting media groups to high growth e-commerce and consumer companies. GMPVC partners with leading TV, radio, out of home and print media groups and has invested more than €300 million in gross media volume over more than 50 investment rounds into 33 start-ups. GMPVC currently counts 17 successful exits and 2 IPOs, with more to come. German Media Pool’s investments include the digital car insurance FRI:DAY, the fast growing insurtech Clark and besides many more as well ABOUT YOU since 2016.



  • Seven Ventures

    Seven Ventures is the leading TV media investor worldwide and the investment arm of the ProSiebenSat.1 Group. This status makes them the ideal partner for B2C growth companies that have the potential to achieve sustainable success through the use of TV advertising. Seven Ventures combines media power, capital and operational know-how.

Latest news