As pioneers in influencer marketing, we always try to stay ahead of the curve. At ABOUT YOU, Influencers and Idols are more than testimonials inside a marketing channel: We work very closely together with them to create a 360° World around each influencer. Whether it’s Lena Gercke’s Xmas Party with her family and close friends, Idol capsule collections shot in Bali or Iceland, a shooting at a yoga retreat with Cathy Hummels or setting up fashion hauls for all those followers out there – our Influencer Marketing team works relentlessly to bring the world of influencers always closer to our fans and customers.