Hamburg | March 14, 2025 – ABOUT YOU and Kaviar Gauche launch the first collection of their new brand Fleur by Kaviar Gauche. The online fashion store and bridal label from designers Alexandra Roehler and Johanna Kühl are combining their expertise for the first time to launch a bridal and wedding guest collection that combines timeless elegance and high quality with modern, cool designs. The 43-piece collection, including a veil and floral accessory, will be available exclusively in all ABOUT YOU online shops from March 14 2025.

Kaviar Gauche is a renowned Berlin-based designer label founded in 2004 by Alexandra Roehler and Johanna Kühl. Known for feminine, simple elegance and avant-garde details, the brand stands for modern glamour and luxurious bridal couture. The designers have made a name for themselves internationally. Fans of their gowns include celebrities such as Florence Welch, Rosie Huntington-Whiteley and Heike Makatsch. In collaboration with ABOUT YOU, a collection has been created that is aimed primarily at modern, fashion-conscious brides and wedding guests who have high expectations of quality and design. Some pieces can also be worn for evening events, formal occasions and elegant celebrations. Fleur by Kaviar Gauche makes luxury accessible to a younger audience.

„We are very proud to be working with Kaviar Gauche to launch the first collection of their new brand Fleur by Kaviar Gauche. This brand development is something very special for us because we are able to make an exclusive luxury brand accessible to more people,“ says Julian Jansen, Director Content at ABOUT YOU, about the collaboration with the designer label.

Fleur by Kaviar Gauche redefines bridal and evening wear by combining classic silhouettes with modern, unusual designs. In addition to timeless wedding dresses, the collection includes two-piece sets, jumpsuits, crop tops and suits that allow the wearer to personalise their look. The pieces in the collection can be mixed and matched to create different outfits, giving brides and their guests a variety of styling options. The focus is on minimalist pieces with striking cuts, romantic draping, beaded detailing, sheer fabrics and expressive sleeves that create a mix of modern chic and classic elegance. In terms of materials, Kaviar Gauche and ABOUT YOU focus on quality fabrics such as silk,tulle, lace and textured crepe. A colour palette that includes white and ivory, as well as on-trend colours such as olive, taupe, silver blue and black, creates additional modern and fashionable highlights.

At the heart of the collection is the Queen Dress, an elegant wedding dress that stands out for its texture and opulence, and the Bridal Suit, a modern and bold alternative for brides looking for something unique. Other highlights include an olive green jumpsuit, a silver blue blazer and trouser ensemble and a black feathered jacket.The Fleur by Kaviar Gauche campaign shoot captures the symbiosis between the high fashion sophistication of Kaviar Gauche and the young, modern spirit of ABOUT YOU in a street style setting. The images convey a sense of freedom, individuality and coolness.

All 43 styles will be available from March 14 2025 in all ABOUT YOU online stores in sizes XS-XL and 34-44.