Our media team is part of Performance Marketing, which manages all paid marketing campaigns and is therefore one of the driving forces behind our growth. The team works very KPI-driven, analytically and is always one step ahead of market trends. In close cooperation with the internal creative departments and the Marketing Technology & Intelligence team, we develop and implement the media strategies of the future.
As (Junior) ATL Media Planner (m/f/d) you will be responsible for the planning and buying activities of integrated media campaigns for ABOUT YOU in all relevant offline media channels for a variety of countries.
Responsibilities
Planning, management and optimization of international performance and reach-oriented media campaigns in all relevant offline media channels with a focus on TV
- Detailed analysis and evaluation of campaigns based on defined KPIs
- Preparation and presentation of results, collection of best practices and data-based development of clear recommendations for action
- Defining strategies for the further optimization of our target KPIs and for the efficient use of the media budget
- Managing international agency partners and sales houses, negotiating advantageous media deals
- Working closely with our creative department to develop campaigns and innovative test scenarios
Requirements
Above-average degree in the field of media/marketing management, economics, business or similar
- First professional experience in media planning and buying in a media or e-commerce company or a media agency as well as understanding of the relevant KPIs of media planning and/or performance marketing
- Affinity for analytical work and data-driven decision-making
- Strong communication and negotiation skills
- Ability to manage multiple complex tasks simultaneously and prioritize correctly as well as an independent way of working
- Strong comprehension skills, willingness to learn and high level of initiative
- Expert in the use of MS Office, especially Excel
- Fluency in English, other languages are a plus
Benefits
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Hybrid working
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Fresh fruit every day
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Sports courses
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Exclusive employee discounts
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Free drinks
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Language courses
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Company parties
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Help in the relocation process
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Mobility subsidy
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Central Location
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Flexible Working Hours
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Company pension
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Professional training
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Dog-friendly office
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AY Academy
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Feedback Culture
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Job Bikes
Our media team, currently consisting of six passionate professionals, is looking forward to welcoming its seventh member! You will be part of a positive, analytical and friendly environment where we motivate and support each other, share our expertise and value different opinions and new ideas. With us, you can take on responsibility and help shape the marketing from an early stage.
Our goal is to be one of the best e-commerce media teams in Europe. To achieve this, we value flexibility and data-based decision making. Regular lunches together and occasional team nights out help to foster our strong team spirit and we look forward to what unique qualities and perspectives you will bring to our group.
We look forward to receiving your application – preferably online via our application portal. This way we can ensure a faster process and it’s easy for you to upload your application documents too!
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