Responsibilities
Central contact for all questions decisions about web analysis requirements as well as responsibility of existing projects (e.g. project management consent banner)
- management of the web analytics team in cooperation with the current team leader
- Conception of web tracking (metrics, dimensions etc.) on web app as well as transfer of business requirements into technical tickets
- Responsible for testing, monitoring alerting for tracking requirements of all digital marketing channels
- Evaluation, preparation provision of insights recommendations
- Support advice to other departments such as online marketing, category management in the planning implementation of customer journey funnel analyzes, A / B tests, etc.
- Creation of the web analytics roadmap tracking guidelines
- steady optimization of the web analytics infrastructure (e.g. Challenging our Firebase setup)
Requirements
At least 5 years of professional experience in web / data or marketing analysis, ideally also in big data
- Expert knowledge in the use of common web analytics tools (GA, GTM as well as Firebase, Adjust, Consent / One-Trust, JS, Python SQL)
- Ideally knowledge of the technical implementation of web analytics tags, using tag management tools or Javascript
- Ideally first experience as a team leader or in management
- Excellent analytical numerical understanding
- Excellent communicative skills to clarify and explain complex analyzes of a large number of non-specialist contacts
- Fluent in English
Benefits
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Fresh fruit every day
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Sports courses
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Exclusive employee discounts
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Free drinks
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Language courses
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Company parties
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Subsidized HVV ProfiTicket
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Central Location
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Flexible Working Hours
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Company pension
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Professional training
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Dog-friendly office
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