Product Owner - Webtracking (m/f/d)

  • Contract Type: Experienced
  • Start Date: from now on
  • Location: Hamburg
The web tracking team is part of the Marketing Technology Intelligence team which helps ABOUT YOU to manage over 30 marketing channels in multiple countries by automating the underlying processes managing external marketing tools. As Product Owner – Webtracking (m/ f/d) you are responsible for the entire management of our tracking. You coordinate the requirements of all stakeholders define the roadmap of the area together with the technical lead.


  • Central contact for all questions decisions about web analysis requirements as well as responsibility of existing projects (e.g. project management consent banner)

  • management of the web analytics team in cooperation with the current team leader
  • Conception of web tracking (metrics, dimensions etc.) on web app as well as transfer of business requirements into technical tickets
  • Responsible for testing, monitoring alerting for tracking requirements of all digital marketing channels
  • Evaluation, preparation provision of insights recommendations
  • Support advice to other departments such as online marketing, category management in the planning implementation of customer journey funnel analyzes, A / B tests, etc.
  • Creation of the web analytics roadmap tracking guidelines
  • steady optimization of the web analytics infrastructure (e.g. Challenging our Firebase setup)


  • At least 5 years of professional experience in web / data or marketing analysis, ideally also in big data

  • Expert knowledge in the use of common web analytics tools (GA, GTM as well as Firebase, Adjust, Consent / One-Trust, JS, Python SQL)
  • Ideally knowledge of the technical implementation of web analytics tags, using tag management tools or Javascript
  • Ideally first experience as a team leader or in management
  • Excellent analytical numerical understanding
  • Excellent communicative skills to clarify and explain complex analyzes of a large number of non-specialist contacts
  • Fluent in English


  • Fresh fruit every day

  • Sports courses

  • Exclusive employee discounts

  • Free drinks

  • Language courses

  • Company parties

  • Subsidized HVV ProfiTicket

  • Central Location

  • Flexible Working Hours

  • Company pension

  • Professional training

  • Dog-friendly office

Because of our strong growth you will have the possibility to take over responsibilities quickly shape the future of ecommerce with us. Our team consists of people from different areas of expertise – fashion, marketing, business tech – we are driven united by our passion. We motivate support each other, we share our know-how we are open towards different opinions new ideas We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process for you is very easy to upload your application documents. :-)

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