Teamlead Content Creation (m/f/d)

  • Contract Type: Executives
  • Start Date: From now on
  • Location: Hamburg

All about us writing fashion (hi)story. 
As a content team, we are always up-to-date with the latest onsite, lifestyle, sports topics. We provide our customers with exciting content in the ABOUT YOU online stores, our app and on our social media channels – with fashion, lifestyle, sports, kids, lingerie, swimwear & plus size topics. In addition to the fashion stories in the online store, our responsibilities also include the organization and conception of film and photo shoots for 25 countries.

As Teamlead Content Creation (m/f/d) you are responsible for the management and development of our entire onsite content team. A strong connection to current fashion and lifestyle trends is guaranteed.


  • Planning, implementation and holistic responsibility for onsite inspiration, especially style guides, trends & outfit inspiration

  • Analysis, development and planning of trend forecasts, performance of published content, seasonal content and fast trends
  • Concept development as well as implementation of campaign shoots with a seven-figure annual budget
  • Management of all onsite content and continuous optimization of our own content management system in close cooperation with the content tech team
  • Quality assurance, as well as continuous evaluation and optimization of existing processes
  • Leading an international, highly motivated and dynamic team
  • Direct communication and reporting to the Director Brand & Advertising


  • Very good degree in the field of fashion journalism, media, marketing, communication, fashion design or comparable

  • Several years of practical experience, ideally in the e-commerce sector or in an editorial or agency environment
  • Experience in managing a team of at least 5 employees
  • Creative mindset, passion for copywriting and very good communication skills
  • Strong interest in fashion and styling as well as a flair for trends
  • Structured and process-oriented way of working as well as a high degree of initiative
  • Profound knowledge of German and English, both written and spoken


  • Fresh fruit every day

  • Exclusive employee discounts

  • Free drinks

  • Company parties

  • Central Location

  • Flexible Working Hours

  • Company pension

  • Dog-friendly office

  • AY Academy

  • Feedback Culture

You will take on your own tasks and projects and learn a lot in the process. Our team consists of experts from various fields: Whether fashion, marketing, business or tech – we are united by our passion for what we do. We motivate and support each other, share our know-how and are open to other opinions and new ideas.

We are looking forward to your application – preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)

HR Contact

Apply now

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