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ABOUT YOU and Teddy Teclebrhan launch a joint unisex collection of his fashion brand ABOJ ADEJ

On 27 March 2024, the online fashion store and the multi-talented Tedros Teclebrhan aka ‘Teddy’ will launch the first collection of his new brand ABOJ ADEJ. The core idea of the brand as well as the designs and the campaign of the collection are particularly influenced by Teddy’s private style, his values and roots. This unique combination results in trendy, urban essentials in warm colors, made from long-lasting materials. The 32-piece collection, including unisex pieces, will be available exclusively in all ABOUT YOU online stores. You can find the collection HERE.

This press release is unfortunately only available in German.

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  • Ann-Christine Klesper

    Head of Consumer Communications

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