ABOUT YOU is founding joint venture ‘WhyNot’ with renowned personalities in the hip-hop scene
In spring 2022 ABOUT YOU SE & Co. KG is launching the online shop ‘Why Not’, a joint venture together with many renowned personalities in the German hip-hop scene. The platform combines selected streetwear brands, personal collections by hip-hop artists like RAF Camora and behind the scenes content. This fusion of fashion and exclusive insights makes ‘WhyNot’ not only an online shop, but a platform for the hip-hop enthusiastic Gen Z.
This press release is unfortunately only available in German.
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ZALANDO AND ABOUT YOU RECEIVE FINAL REGULATORY CLEARANCE TO TEAM UP, WITH CLOSING PLANNED FOR 11 JULY, 2025Read more
Berlin / Hamburg | July 1, 2025 – Zalando SE (“Zalando”) today announced that the European Commission granted merger control clearance for the voluntary public takeover offer to the shareholders of ABOUT YOU Holding SE (“ABOUT YOU”) and further share purchase agreements, thus fulfilling all closing conditions for the transaction. The takeover offer is planned […]
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ABOUT YOU AND ARTIST THOMAS LÉLU PRESENT THE FIRST COLLECTION OF THE NEW LABEL TODAY I DID NOTHINGRead more
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OVER EUR 2 BILLION IN REVENUE: ABOUT YOU ANNOUNCES RECORD YEAR WITH GROWTH IN ALL SEGMENTSRead more
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