ABOUT YOU is founding joint venture ‘WhyNot’ with renowned personalities in the hip-hop scene
In spring 2022 ABOUT YOU SE & Co. KG is launching the online shop ‘Why Not’, a joint venture together with many renowned personalities in the German hip-hop scene. The platform combines selected streetwear brands, personal collections by hip-hop artists like RAF Camora and behind the scenes content. This fusion of fashion and exclusive insights makes ‘WhyNot’ not only an online shop, but a platform for the hip-hop enthusiastic Gen Z.
This press release is unfortunately only available in German.
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FLEUR BY KAVIAR GAUCHE: ABOUT YOU AND KAVIAR GAUCHE LAUNCH THE FIRST COLLECTION OF THEIR NEW JOINT FASHION BRANDRead more
Hamburg | March 14, 2025 – ABOUT YOU and Kaviar Gauche launch the first collection of their new brand Fleur by Kaviar Gauche. The online fashion store and bridal label from designers Alexandra Roehler and Johanna Kühl are combining their expertise for the first time to launch a bridal and wedding guest collection that combines […]
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DEMOCRACY IS ABOUT PARTICIPATION: ABOUT YOU CAMPAIGNS FOR THE BUNDESTAG ELECTIONS 2025Read more
Since the Bundestag elections will take place in Germany on February 23, 2025, this press release is unfortunately only available in German.
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ABOUT YOU MOURNS THE LOSS OF SUPERVISORY BOARD MEMBER CHRISTINA JOHANSSONRead more
Hamburg | February 11, 2025 – It is with great sadness and deep regret that ABOUT YOU announces the passing of Christina Johansson, a member of the Supervisory Board and Chairperson of the Audit Committee. Her loss leaves a significant void in our company. Christina Johansson was an outstanding business leader with over 20 years […]