ABOUT YOU is founding joint venture ‘WhyNot’ with renowned personalities in the hip-hop scene
In spring 2022 ABOUT YOU SE & Co. KG is launching the online shop ‘Why Not’, a joint venture together with many renowned personalities in the German hip-hop scene. The platform combines selected streetwear brands, personal collections by hip-hop artists like RAF Camora and behind the scenes content. This fusion of fashion and exclusive insights makes ‘WhyNot’ not only an online shop, but a platform for the hip-hop enthusiastic Gen Z.
This press release is unfortunately only available in German.
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OVER EUR 2 BILLION IN REVENUE: ABOUT YOU ANNOUNCES RECORD YEAR WITH GROWTH IN ALL SEGMENTSRead more
ABOUT YOU delivers on guidance: Group revenue growth of 3.4% year-on-year to EUR 2,001.7 million and adjusted EBITDA [1] of EUR 28.1 million in FY 2024/2025 Number of active customers LTM [2] increases by 4.8% to 12.9 million; average order value LTM rises by 3.6% to EUR 60.1 Online fashion store engages customers with new […]
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FLEUR BY KAVIAR GAUCHE: ABOUT YOU AND KAVIAR GAUCHE LAUNCH THE FIRST COLLECTION OF THEIR NEW JOINT FASHION BRANDRead more
Hamburg | March 14, 2025 – ABOUT YOU and Kaviar Gauche launch the first collection of their new brand Fleur by Kaviar Gauche. The online fashion store and bridal label from designers Alexandra Roehler and Johanna Kühl are combining their expertise for the first time to launch a bridal and wedding guest collection that combines […]
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DEMOCRACY IS ABOUT PARTICIPATION: ABOUT YOU CAMPAIGNS FOR THE BUNDESTAG ELECTIONS 2025Read more
Since the Bundestag elections will take place in Germany on February 23, 2025, this press release is unfortunately only available in German.