SHYX – exclusive for ABOUT YOU Fashion Online Shop launches collection with content creator Kayla Shyx
ABOUT YOU and Kayla Shyx, one of the most successful German Youtubers, are launching the first collection of their new brand, which will be available on aboutyou.com on 2 July 2021 under the name “SHYX – exclusive for ABOUT YOU”. The 53-piece collection is inspired by Kayla’s very personal style with influences from the 90s and 2000s.
This press release is unfortunately only available in German.
-
ABOUT YOU AND ARTIST THOMAS LÉLU PRESENT THE FIRST COLLECTION OF THE NEW LABEL TODAY I DID NOTHING
Hamburg, May 21, 2025 – ABOUT YOU presents the first collection of the new label Today I did nothing together with the French artist Thomas Lélu. The online fashion store expands its exclusive portfolio of Celebrity Collections by ABOUT YOU with a creative collaboration that combines art and streetwear in a unique way. The collection is […]
-
OVER EUR 2 BILLION IN REVENUE: ABOUT YOU ANNOUNCES RECORD YEAR WITH GROWTH IN ALL SEGMENTS
ABOUT YOU delivers on guidance: Group revenue growth of 3.4% year-on-year to EUR 2,001.7 million and adjusted EBITDA [1] of EUR 28.1 million in FY 2024/2025 Number of active customers LTM [2] increases by 4.8% to 12.9 million; average order value LTM rises by 3.6% to EUR 60.1 Online fashion store engages customers with new […]
-
FLEUR BY KAVIAR GAUCHE: ABOUT YOU AND KAVIAR GAUCHE LAUNCH THE FIRST COLLECTION OF THEIR NEW JOINT FASHION BRAND
Hamburg | March 14, 2025 – ABOUT YOU and Kaviar Gauche launch the first collection of their new brand Fleur by Kaviar Gauche. The online fashion store and bridal label from designers Alexandra Roehler and Johanna Kühl are combining their expertise for the first time to launch a bridal and wedding guest collection that combines […]