6PM+ exclusively at ABOUT YOU: The first Everyday collection launches on 8 July 2022 at 6 p.m. – Pop-up stores with pre-shopping opportunity created excitement and attracted more than 3,000 guests
In the cities Berlin, Hamburg and Frankfurt, the 6PM community already had the unique chance of early access to the new collection: The storm on the brand and the new pieces created long queues already many hours before entrance. At the following after-parties, secret acts like hip-hop star Yung Hurn in Frankfurt provided unforgettable moments for the numerous fans who had traveled to the pop-up stores especially for this occasion.
This press release is unfortunately only available in German.
Press Contact
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Ann-Christine KlesperHead of Consumer Communications
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