6PM+ exclusively at ABOUT YOU: The first Everyday collection launches on 8 July 2022 at 6 p.m. – Pop-up stores with pre-shopping opportunity created excitement and attracted more than 3,000 guests
This press release is unfortunately only available in German.
Press Contact
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Ann-Christine KlesperTeamlead Corporate Communications
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‘Welcome to the unexpected’: AYFW 2022 moves to Milan and presents the ABOUT YOU Fashion Show and 16 brand shows in the custom-built AYFW Village in Zona FariniRead more
ABOUT YOU Fashion Week Autumn/Winter 2022: at Zona Farini from 20 to 24 September 2022ABOUT YOU Fashion Show and 16 brand shows, with this year’s motto: ‘Welcome to the unexpected’Lead Agency is the world-leading creative agency Villa Eugénie with creative director Etienne RussoIndividual brand shows include HUGO, adidas by Stella McCartney, LENI KLUM x ABOUT […]
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ABOUT YOU launches exclusive personal brand with supermodel Lorena Rae: RÆRE encourages and strengthens to go one’s own wayRead more
On 12 August 2022, the fashion online shop will launch the first collection of its new personal brand RÆRE together with the international model Lorena Rae. It is the first ABOUT YOU fashion brand in cooperation with a world-renowned model. Growing up in the small town of Diepholz in Lower Saxony, Lorena has experienced all […]
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ABOUT YOU, YOOX NET-A-PORTER and ZALANDO join forces to launch new climate action initiative for fashion brandsRead more
In a unique industry collaboration, the three online retailers are launching a bespoke learning platform to support their brand partners in setting climate targets aligned with science.ABOUT YOU, YOOX NET-A-PORTER and ZALANDO are teaming up and taking action with a shared aim to reduce carbon emissions within their value chains and across the fashion industry. […]