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a lot less by Lena Meyer-Landrut exclusive for ABOUT YOU AW 21: The singer launches the second collection of her personal brand

On 1 October 2021, Lena Meyer-Landrut launches the first of two drops of her personal brands fall/winter collection together with ABOUT YOU. With a lot less by Lena Meyer-Landrut, the fashion online store and the singer are not only create high-quality pieces as a sustainably produced first-hand option that can be worn over several seasons they also aim to educate their customers about the responsible use of fashion. The styles of the new collection were already presented at the ABOUT YOU Fashion Week.


This press release is unfortunately only available in German. 

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