a lot less by Lena Meyer-Landrut exclusive for ABOUT YOU Spring/Summer 2022: The singer and the fashion online shop launch new collection and visit production site in Portugal
On 25 February 2022, Lena Meyer-Landrut together with ABOUT YOU launches the first drop of the new collection. The Spring/Summer styles of the successful personal brand also stand for inclusion and are produced and designed in a way that pays off on the brand’s long-term goal – to become one of the fairest 1st hand options in the market. Highlight of the season is the campaign shoot of the summer pieces in Portugal, which is combined by Lena with a visit of one of the main production sites. All collection pieces of the four drops are exclusively available on aboutyou.com.
This press release is unfortunately only available in German.
Teamlead Corporate Communications
ABOUT YOU x Marie von Behrens: The second premium collection presents timeless spring/summer styles
After the successful debut of the first ABOUT YOU premium collection, the fashion online shop and fashion blogger Marie von Behrens-Felipe again impresse with a unique campaign that shows Marie from her most honest and unpolished side. A nostalgic summer feeling that makes you dream of salty skin and warm sand. The 38-piece collection will […]
ABOUT YOU and 6PM launch first Essential Collection: 6PM+
Pop-Up stores in Berlin, Hamburg and Frankfurt allow early access to the new pieces before the official launch, available exclusively on aboutyou.com from 8 July at 6 p.m.This press release is unfortunately only available in German.
SMILES ISLAND: This is how 170 artists, VIPs and content creators as well as 500 fans celebrated the exclusive CRO x ABOUT YOU Concert in Croatia
Last weekend, from 10 to 12 June 2022, the first public ABOUT YOU Concert took place, for which 500 fans purchased exclusive tickets. Together with CRO and his friends as well as numerous artists, VIPs and renowned content creators, the Croatian private island Obonjan has been transformed into a spectacular SMILES ISLAND. Celebrated were the […]