ABOUT YOU continues its European expansion and extends its online presence to four new markets
As fastest growing fashion online shop,ABOUT YOU continues its successful international expansion and is now present in 14 European countries. In May and June, ABOUT YOU went online in four new markets: Slovenia, Estonia, Latvia and Lithuania as an extension to Germany, Austria, Switzerland, Netherlands, Belgium, Poland, the Czech Republic, Slovakia, Hungary and Romania.
The fashion online shop launched with an innovative digital-only marketing campaign in Slovenia on May 19th and the three Baltic States on June 3rd. The campaign aims to raise brand awareness for ABOUT YOU by collaborating with many regional celebrities and influencers.
Due to the current COVID-19 crisis, ABOUT YOU adjusted its usual cross-media marketing campaign including a big launch event to a digital-only campaign focussing on digital measures only such as social media. After the teaser phase creating curiosity, the launch phase finally reveals ABOUT YOU’s identity via versatile digital content in online media and all social media channels such as Facebook, Instagram and YouTube with the aim of increasing brand awareness.
ABOUT YOU is Europe’s first online shopping destination, where one can discover fashion, get inspired and shop your personal style. The fashion online shop digitalizes the traditional window-shopping experience now also in its four new markets. The fashion online shop gives consumers access to a large assortment of more than 100,000 products from around 600 brands – of which many are for the first time available on the Slovenian and Baltic market.
“We are very pleased about the successful market launch in the four countries and are excited to grow even more with our inspiring platform. Launching in 14 countries within such a short period of time reveals that we grow really fast and we are getting closer to the aim of becoming the market leader among fashion online shops. We strive to continue our expansion and to launch in further countries soon. ”, says Tarek Müller, co-founder and co-CEO at ABOUT YOU.
ABOUT YOU is among the fastest-expanding e-commerce start-ups in Europe and one of Europe’s very few unicorns with a company value of more than USD 1 billion.
Teamlead Corporate Communications+49 40 638 569 212
Die schönste Zeit des Jahres naht: ABOUT YOU und LeGer by Lena Gercke präsentieren ihre Festive Collection
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Für besondere Anlässe bedarf es besonderer Outfits – Lena Gercke und der Fashion Online Shop ABOUT YOU präsentieren stolz die neue LeGer Festive […]
ABOUT YOU x LOOKS by Wolfgang Joop: Der Fashion Onlineshop und der Designer lancieren eine exklusive Kollektion
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Die Designer-Ikone und der Fashion Onlineshop legen den ersten Baustein ihrer Zusammenarbeit: Unter seiner Brand LOOKS by Wolfgang Joop kreiert Wolfgang Joop eine […]
Sustainability x Style: ABOUT YOU produziert internationale Co-Branded Kampagne für Levi’s® mit Fokus auf Nachhaltigkeit und innovativen Materialien
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Zum Launch der neuen, nachhaltigen Levi’s®-Kollektionen “Cottonized Hemp” und “Recycled Puffer” produziert das ABOUT YOU Media House eine internationale Multi-Channel KampagneZiel ist es, […]