SEASIDE ESSENTIALS: model and ABOUT YOU Idol Lena Gercke designs her first summer collection for the online fashion retailer
I’m packing my suitcase – and taking Lena Gercke’s Seaside Essentials with me!
Lena Gercke will present her exclusive capsule collection for ABOUT YOU in Hamburg on 26 April 2017. It is the first time that an Idol from the ABOUT YOU community has designed a collection for the online fashion store.
Despite being unfussy, the collection is something special, featuring relaxed, wide cuts and light and airy fabrics – perfect for a summer holiday! Lena’s inspiration and aim with the essentials collection was to be well dressed on holiday without taking too much luggage. Whether customers want something for a day out, to relax on the beach or to explore their destination, they are bound to find the perfect outfit.
Each of the ten trendy pieces in the collection – which consists of two pullovers, two dresses, one top, one tunic, two pairs of trousers and two bikinis – is a real highlight for itself. The garments are also perfect for mixing and matching with one another to create a host of different outfits.
The enchanting Greek island of Mykonos provided the ideal backdrop for the photo shoot. The Seaside Essentials go on sale on 27 April 2017, only at www.aboutyou.de.
Press Contact
-
Nina StoffelSenior Manager Corporate Communications
-
ABOUT YOU and Teddy Teclebrhan launch a joint unisex collection of his fashion brand ABOJ ADEJRead more
On 27 March 2024, the online fashion store and the multi-talented Tedros Teclebrhan aka ‘Teddy’ will launch the first collection of his new brand ABOJ ADEJ. The core idea of the brand as well as the designs and the campaign of the collection are particularly influenced by Teddy’s private style, his values and roots. This […]
-
CITA MAASS co-created by ABOUT YOU: The online fashion store and the entrepreneur design a curvy collection togetherRead more
On 28 February 2024, ABOUT YOU and Cita Maass are launching their first joint collection. The online fashion store is thus expanding its offering in the curvy segment and introducing for the first time a dedicated curvy collection. The CITA MAASS co-created by ABOUT YOU Spring/ Summer 2024 collection offers a wide selection of tops, […]
-
MANCHESTER UNITED PARTNERS WITH SCAYLE ON NEW GLOBAL E-COMMERCE EXPERIENCERead more
Manchester United has today announced it has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class […]