SEASIDE ESSENTIALS: model and ABOUT YOU Idol Lena Gercke designs her first summer collection for the online fashion retailer
I’m packing my suitcase – and taking Lena Gercke’s Seaside Essentials with me!
Lena Gercke will present her exclusive capsule collection for ABOUT YOU in Hamburg on 26 April 2017. It is the first time that an Idol from the ABOUT YOU community has designed a collection for the online fashion store.
Despite being unfussy, the collection is something special, featuring relaxed, wide cuts and light and airy fabrics – perfect for a summer holiday! Lena’s inspiration and aim with the essentials collection was to be well dressed on holiday without taking too much luggage. Whether customers want something for a day out, to relax on the beach or to explore their destination, they are bound to find the perfect outfit.
Each of the ten trendy pieces in the collection – which consists of two pullovers, two dresses, one top, one tunic, two pairs of trousers and two bikinis – is a real highlight for itself. The garments are also perfect for mixing and matching with one another to create a host of different outfits.
The enchanting Greek island of Mykonos provided the ideal backdrop for the photo shoot. The Seaside Essentials go on sale on 27 April 2017, only at www.aboutyou.de.
-
FLEUR BY KAVIAR GAUCHE: ABOUT YOU AND KAVIAR GAUCHE LAUNCH THE FIRST COLLECTION OF THEIR NEW JOINT FASHION BRAND
Hamburg | March 14, 2025 – ABOUT YOU and Kaviar Gauche launch the first collection of their new brand Fleur by Kaviar Gauche. The online fashion store and bridal label from designers Alexandra Roehler and Johanna Kühl are combining their expertise for the first time to launch a bridal and wedding guest collection that combines […]
-
DEMOCRACY IS ABOUT PARTICIPATION: ABOUT YOU CAMPAIGNS FOR THE BUNDESTAG ELECTIONS 2025
Since the Bundestag elections will take place in Germany on February 23, 2025, this press release is unfortunately only available in German.
-
ABOUT YOU MOURNS THE LOSS OF SUPERVISORY BOARD MEMBER CHRISTINA JOHANSSON
Hamburg | February 11, 2025 – It is with great sadness and deep regret that ABOUT YOU announces the passing of Christina Johansson, a member of the Supervisory Board and Chairperson of the Audit Committee. Her loss leaves a significant void in our company. Christina Johansson was an outstanding business leader with over 20 years […]